Auto Marketing Management

Auto Marketing Management

MRKT 3000

Building on their learning in the Introduction to Marketing course, students examine the five functions of marketing management necessary to meet the marketing objectives of a firm. These functions are: planning, organizing, coordinating, evaluating, and controlling, in the management of the four marketing components of product/service, distribution, price, and promotion. Emphasis is placed on competitive analysis, decision-making skills, communications, and customer service. Students make extensive use of the case study method of analysis as a basis for class discussions.

Credits

3

Course Hours

42

Prerequisites

Undergraduate - degree level level MRKT 1000 Introduction to Marketing Minimum Grade of 50

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

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