Account and Project Management

Course description

Project and account/client management are an integral part of the advertising agency and marketing departments. In this course, students explore the account/project management function. Students learn how the account manager/project manager works with clients and creative, media and business teams to prepare effective integrated marketing communications which meet business/client business objectives.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education