Social Media Strategy

ADVE 2020

Course description

In this course, students learn strategies, methods and techniques to effectively use social media for marketing and advertising in a business environment. Students gain an understanding about the advantages and disadvantages of current social media platforms. They discover how to manage the social media community, and brand platforms effectively, as well as measure and report social media results. Students also learn how to create content and images for different social media platforms.



Course Hours


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education