Selling and Merchandising
Students learn strategies of selling and merchandising based on theories of consumer psychology. The development of client relations and management of client expectations are studied in relation to the selling of interior decorating goods and services. Traditional and emerging consumer sales methods and venues are compared. Window display, showroom layout, lighting and retail merchandising techniques are examined. Students apply knowledge gained through lectures, research, and assignments to a Changemaker project that demonstrates methods of product and service display, spatial planning, and the use of merchandising techniques applicable to a not-for-profit retail environment.
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.
For more information, please contact Continuing Education