Research Tools and Techniques

RAPP 1013

Course description

In this course, students examine a range of market and social research tools and techniques. Students are introduced to specialized technologies used for market and social research data management, analysis, and visualization. Students learn marketing and social research techniques such as customer segmentation, brand perception, sentiment analysis, stakeholder analysis, results-based performance measurement, return on investment, and program evaluation.



Course Hours


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education