Professional Edge

MKTG 2033

Course description

In this course, students are challenged to enhance their personal brand using a combination of strategic brand techniques and soft skills development. They explore a variety of available media such as resumes and social media, as well as career planning and personal/professional development opportunities. Students learn soft skills combined with proven techniques from leading brands and apply them to the creation of their own, unique, differentiated brand in the workplace.



Course Hours


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education