Marketing Research Fieldwork

MKTG 2040

Course description

Using case studies and working with community businesses and organizations through Tree Fort, students apply a variety of marketing research methods to diverse business scenarios. Through data collection and analysis, students develop an appropriate course of action to solve the marketing challenge.



Course Hours



Post Secondary level MKTG 1019 Intro to Marketing Research Minimum Grade of 50

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education