Marketing Performance Mgmt

MKTG 2038

Course description

In this hands-on course, students utilize a variety of software tools and marketing metrics techniques to evaluate marketing performance, present findings in appropriate formats, and make recommendations for further action.



Course Hours



Post Secondary level COMP 1003 Microcomputer Applications Minimum Grade of 50

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education