Marketing for Managers

BMGT 1009

Course description

In this course, students are introduced to the key concepts of marketing management. They examine the marketing framework, as well as the various components of marketing management that lead to a competitive and dynamic business environment. Students complete the course by creating and presenting a comprehensive marketing plan.



Course Hours


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education