Database Marketing Strategies

MKMN 1015

Course description

In this course, students discuss the practical use and implementation of databases in managing customer loyalty and segmentation for optimizing marketing campaigns. Students develop the required skills to implement best practices for managing database-driven campaigns.



Course Hours


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education