All aspects of the marketing communications process are brought together in this course. Students utilize their learning to prepare communications plans and materials for both non-profit and profit-making clients which they have solicited. Students also prepare for their careers by developing a professional portfolio.
Prerequisites(Post Secondary level ADVE 2001 Integrated Mktg Communications Minimum Grade of 50
or Post Secondary level MKTG 1016 Marketing Comm. 1 (ODE) Minimum Grade of 50
or Post Secondary level MKTG 1015 IMC Minimum Grade of 50)
or (Post Secondary level ADVE 2020 Social Media Strategy Minimum Grade of 50
and Post Secondary level ADVE 2021 Media Buying Minimum Grade of 50
and Post Secondary level ADVE 2004 Public Relations Minimum Grade of 50)
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.
For more information, please contact Continuing Education