Auto Commercial Relationships

AUTM 4010

Course description

in this course, students are provided with an understanding of the nature of commercial relationships within the supply chain of the automotive industry. Students explore the role of intermediaries in the distribution channel and the value added by the functions performed. Students learn how organizations manage these commercial relationships to achieve strategic objectives.



Course Hours



Undergraduate - degree level level MRKT 1000 Introduction to Marketing Minimum Grade of 50
or Undergraduate - degree level level UAM 1001 Introduction To Marketing Minimum Grade of 50

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education