Applied Marketing Research

MKMN 1016

Course description

Within this course, students examine marketing research as an essential aspect of the organizational leadership and decision-making process. Through an applied approach to yield relevant, timely, and accurate information from the brand's stakeholders and consumers, students gain a deeper understanding of the research process. This process enables them to determine the leadership team's needs by disseminating the information and professionally communicating related findings.



Course Hours


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education