Applied Digital Mktg

MKTG 2041

Through experiential learning, students apply skills acquired in previous courses to a variety of case studies, TreeFort projects, and mini campaigns. Students utilize industry-standard digital tools, creative software, content management tools, and analytical tools. Media buying and creative strategies are developed for a range of digital environments and marketing situations to enhance student knowledge and experience in digital marketing

Credits

3

Course Hours

42

Prerequisites

Post Secondary level MKTG 1017 Digital Marketing Minimum Grade of 50
or Post Secondary level MKTG 2045 Digital Marketing (ODE) Minimum Grade of 50

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education