Pitching the Campaign
In this course, students learn how to prepare and present informal and formal advertising campaigns. The emphasis is on developing campaign pitches and presentations through the effective use of persuasive techniques. Students learn the art of "making the pitch" using different presentational formats and technologies.
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.
For more information, please contact Continuing Education