Tourism - Marketing and Product Development Learn the dynamics of the industry with experiences that go far beyond the classroom. Paid co-op work term. Travel, study and work abroad.

General information

Program code
4 Semesters (2 Years)
Ontario College Diploma, Co-op

Intake information

Start date Campus
Fall 2018 Barrie
Winter 2019 Barrie

Program description

Discover and engage in the exciting world of tourism at Georgian College. Experience a unique blend of supportive academic instruction and active hands-on learning opportunities designed to provide a solid foundation for entry into the world’s fastest growing industry. The demand for new tourism experiences has created many exceptional career possibilities. A practical co-op work term also allows students to gain and sustain valuable industry knowledge and skills that set them apart from other applicants upon graduation. Join this dynamic global industry and explore a world of possibility. Sustain. Engage. Discover. Experience.

Admission information

Admission requirements

OSSD or equivalent with

  • Grade 12 English (C or U)

Admission details

You must meet ONE of the following requirements to be eligible for admission to these programs:

Secondary school applicants:

  • OSS curriculum: OSSD or equivalent, with Grade 12 English (C) or (U) (ENG4C, ENG4U)

Non-Secondary school applicants (19 years or older):

  • Any credit Communication course taken at Georgian College
  • College preparatory programs including those taken at Georgian College: Hospitality Skills and General Arts and Science*
  • Equivalent courses in English taken through secondary school or Independent Learning Centres (at the general, advanced, college or university level)
  • Academic and Career Entrance Certificate (ACE) program with communications
  • Mature student testing in English that meets the minimum standards for admission (available through most testing services)*
  • Ontario High School Equivalency Certificate (GED)
  • English, Literature or Communication credit courses from accredited colleges/universities

Home school applicants:

  • Applicants can write the mature student testing in English that meets the minimum standards for admission (available through testing services)*

* available from Georgian College. For a complete listing please contact the Office of the Registrar.


View the Tourism-Mktg and Prod Develop articulations on the Credit Transfer Centre page.


Mandatory Courses

  • MKTG1000 Introduction to Marketing
  • REAS1000 Research in the Information Society
  • TOUR1009 Dynamics of Hospitality and Tourism
  • TOUR1010 Eco-Adventure Travel
  • TOUR1001 Canadian Tourism Destinations
  • TOUR1004 Professional Customer Service
  • TOUR1011 World Tourism Destinations
  • TOUR2023 Festival and Event Planning
  • TOUR2016 Tourism Data Collection/Analys
  • TOUR2024 Guiding and Interpretation
  • TOUR2025 Discovering Attractions
  • TOUR2026 Managing Destinations
  • TOUR2027 Sustainable Tourism
  • TOUR2010 Tourism Promotion
  • TOUR2028 Global Travel Patterns and Trends
  • TOUR2029 Tour Packaging and Sales
  • ACCT1013 Accounting Fundamentals

Communications Courses

To be selected at time of registration from the College list, as determined by testing.

Optional Courses

To be selected from College list

General Education Courses

To be selected from College list

Co-op Work Term

  • COOP1039 Tourism - Marketing and Product Development Work Term 1