Market Research

Course description

In this course, students are introduced to the basic principles and practices of business research, and learn to effectively apply the tools, techniques, and methodologies through conducting a number of topically relevant research studies. Research areas covered include the research method, problem definition, exploratory research, secondary data research, primary data research methods, sample design and procedure, data analysis, and report preparation and presentation.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education