Principles of Sales

Course description

In this course, students learn the basic concepts and practices of business-to-business relationship selling. The focus is on a 'how to' approach, which stresses learning by doing through examples, exercises and role-playing of selling situations. Students develop skills in this course that are applicable in all aspects of life: course work, job search, career sales, and idea presentation

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education