Intro to Marketing Research

MKTG 1019

Course description

In this course students are introduced to the tools and techniques used by marketers to answer a variety of questions about market size and opportunity, the nature of competition, and consumer attitudes, wants and needs.



Course Hours


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education