CRM and Digital Marketing

AUTO 2011

Course description

In this course, students are introduced to the use of customer relationship management systems, digital marketing, social media, and other technological tools to manage the customer experience. Students consider the activities and tools used to acquire, engage and retain customers in order to achieve organizational objectives.



Course Hours


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education