Robert Reid
Professor, Honours Bachelor of Interior Design
Biography
A Registered Interior Designer and design educator with 25 years of professional practice spanning multiple typologies, including: large-scale commercial interiors, mixed-use, multi-family residential design, high-end single family residential, retail/hospitality and adaptive reuse. With extensive experience leading multidisciplinary teams, mentoring junior designers, and delivering client-focused design solutions from concept through construction, Robert’s approach to design education is based on real-world design challenges, methodologies and industry expectations. With a project portfolio spanning the globe, he offers this diverse insight to his teaching – both culturally and in building science.
An early exposure to the notion of brand experience and the design of built space sparked an interest into the integration of these subjects, leading to a research focus exploring these ideas. He has delivered course content across disciplines, including teaching components of senior-level Marketing courses, and consulted with well-recognized luxury brands on the importance of designing for the client – always avoiding the one-size-fits-all approach.
Robert has been in numerous trade journals, newspapers and other publications, and currently writing a book on retail design.
As designers, we have an opportunity to affect the ways in which people understand their built surroundings. Hopefully, we aim to do so with a positive approach, recognizing we all bring our own perspectives, cultural influences and lived experiences. When working with students and young designers early in their career, I encourage them draw on their background to inform their process and methodology, creating design solutions that are as unique as they are.
Robert Reid
- Master of Science, Interior Design – Pratt Institute, New York USA
- Certificate of Research, Doctor of Business Program – International University of Monaco, Principality of Monaco
- NCIDQ Certification (National Council of Interior Design Qualifications)
- CKBD (Certified Kitchen and Bath Designer) – National Kitchen and Bath Association (NKBA)
- IDC – Interior Designers of Canada
- ARIDO – Association of Registered Interior Designers of Ontario
- IDEC – Interior Design Educators Council
- In addition to numerous high-profile projects across the globe, served as the primary coordinator for the strategic restructuring of a leading interior design program at a ME university. With a pedagogical focus on the BID, fostered collaborative research and teaching with allied disciplines (Architecture, Marketing, Engineering), developing a curriculum alignment with benchmark international programs and industry expectations of new graduates. Developed program proposal for accreditation (through the self-audit phase) by CIDA (Council for Interior Design Accreditation).
Research interests
- The Experience of Place
- Brand Strategy and the Built Environment
Research outcomes
- MONACO CONFERENCE on LUXURY, Principality of Monaco, 2016; Title: The Space Where Luxury Happens: Strategic Environmental Design for Luxury Brands
- THE FASHION PROJECT: EXPLORING CRITICAL ISSUES – 7th GLOBAL MEETING, New York, NY, 2015; Title: In The Space of Fashion
- EDULEARN, Barcelona, Spain, 2011; Title: Collaboration and Mentoring: Critical Thinking and Leadership in Design Education
- LE VIE dei MERCANTI X FORUM INTERNAZIONALE DI STUDI – Less is More, Capri, Italy, 2011; Title: Environmental Leadership in an Interior Design Education