International Business Management
A long time ago, I made it a personal goal to move to a new country and immerse myself in international business. So after an economics degree and three years working in advertising, I enrolled in the International Business Management graduate certificate program at Georgian.
The best part of my program was that it was based on real-world scenarios. My marketing courses taught me important lessons about adapting my product lines and sales tactics to local conditions. From day one, I was learning to build detailed business plans.
I also liked that the program is aligned with curriculum from the Forum for International Trade Training (FITT), which gives you a solid foundation in international business. In 2010, my final assignment earned me the 2010 International Business Plan of the Year award from FITT.
My internship was at Mattel, and I was able to leverage that experience into a full-time role at their Toronto office. From there, I helped launch Monster High in Canada. I’ve since had the opportunity to work in London, England, and travel all over the world. Today, I’m based in Barcelona and manage the product, placement, price and promotion across 15 European markets.
My best advice to students is get out there and try new things. Find what you love doing. For me, it was working abroad – being in a place that forces me to constantly adapt, improve and innovate.