International Business Management
Victoria Martins Evans made it her goal to move to a new country to immerse herself in international business. After completing an economics degree and working in advertising for three years, she enrolled in Georgian’s International Business Management graduate certificate.
Victoria says the best part of the program was that learning is based on real-world scenarios.
“My marketing courses taught me important lessons about adapting my product lines and sales tactics to local conditions. From day one, I was learning to build detailed business plans,” she says.
She also liked that the program is aligned with curriculum from the Forum for International Trade Training (FITT), which gives students a solid foundation in international business.
In 2010, Victoria’s final assignment earned her FITT’s International Business Plan of the Year Award.
“My internship was at Mattel, and I was able to leverage that experience into a full-time role at their Toronto office,” says Victoria.
“From there, I helped launch Monster High in Canada. I’ve since had the opportunity to work in London, England, and travel all over the world. Today, I’m based in Barcelona and manage the product, placement, price and promotion across 15 European markets.”
Victoria’s advice to students is to get out there and try new things, and find what you love doing.
“For me, it was working abroad – being in different places forced me to constantly adapt, improve and innovate,” she adds.