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Advertising and Marketing Communications

Advertising and Marketing Communications Ontario College Diploma

What is Advertising and Marketing Communications?

This program is designed to provide training in the theoretical and practical aspects of modern marketing communications. Graduates will be able to perform advertising/communications functions using a variety of media techniques.

Advertising and Marketing Communications is the art and business of developing and communicating messages. It effectively reaches individuals with information about products, services and ideas. It’s exciting, creative, demanding, rewarding and challenging. It’s a huge industry . . . and there’s room for you.

In-class theory combined with practical experience and industry-connected faculty makes what you learn here relevant and applicable to the real world.

You can get hands-on with our on-campus agency, Tree Fort Creative Advertising, and get course credit while you work with clients alongside a professional creative director.

Enter the exciting world of advertising and marketing communications today!

Program Outline 2016-2017

Major:
ADMC
Length:
2 Years
Effective Dates:
2016-2017
Delivery:
4 Semesters
Credential:
Ontario College Diploma
Location:
Barrie
Start:

Fall - Barrie

Contact:
Jeff Walther
Email:
Jeff.Walther@GeorgianCollege.ca
Phone:
705-728-1968 ext. 1490

This program is designed to provide training in the theoretical and practical aspects of modern marketing communications. Graduates will be able to perform advertising/communications functions using a variety of media techniques.

The graduate has reliably demonstrated the ability to:

  • identify, and respond to, clients’ advertising and marketing communications

    objectives by applying marketing and communications principals


  • perform a market segmentation analysis to identify the organization’s target

    market/audience and define the consumer behavior of each segment


  • develop an advertising and marketing communications plan and present and defend it persuasively


  • contribute to evaluating the effectiveness of an advertising and marketing communications initiative


  • collaborate in the development of advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices


  • participate in the development of creative solutions to address advertising and marketing communications challenges


  • contribute to planning, implementing, monitoring and evaluating projects by applying project management principles


  • complete all work in a professional, ethical and timely manner


  • apply entrepreneurial principles to the marketing communications industry


  • incorporate concepts of social, environmental and economic sustainability in the development of marketing communications strategies.
Fall Intake - Barrie

Sem 1 | Sem 2 | Sem 3 | Sem 4

-------------------------------

Fall | Winter | Fall | Winter

2016 | 2017 | 2017 | 2018

OSSD or equivalent, with a recommended minimum of 60 per cent in

- Grade 12 English (C or U)

You must meet ONE of the following requirements to be eligible for admission to these programs:

Secondary school applicants:

- OSS curriculum: OSSD or equivalent, with a recommended minimum of 60 per cent in Grade 12 English (C) or (U) (ENG4C, ENG4U). Also recommended: any Grade 11 College Mathematics (MBF3C), or Grade 11 University Mathematics

Non-Secondary school applicants (19 years or older):

- Any credit Communication course taken at Georgian College

- College preparatory programs including those taken at Georgian College: Business Foundations and General Arts and Science*

- Equivalent courses in English taken through secondary school or Independent Learning Centres (at the general, advanced, college or university level)

- Academic and Career Entrance Certificate (ACE) program with communications

- Mature student testing in English that meets the minimum standards for admission (available through most testing services)*

- Ontario High School Equivalency Certificate (GED)

- English, Literature or Communication credit courses from accredited colleges/universities

Home school applicants:

- Applicants can write the mature student testing in English that meets the minimum standards for admission (available through testing services)*

* available from Georgian College. For a complete listing please contact the Office of the Registrar.

15 Mandatory Courses

2 Communications Courses

4 Optional Courses

3 General Education Courses

1 Field Placement

To graduate from this program, the passing weighted average for promotion through each semester, from year to year, and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester unless otherwise stated on the course outline.

Mandatory Courses

ADVE1001 Advertising Design
ADVE1003 Copywriting
ADVE1004 Advertising
ADVE2000 Media Management
ADVE2001 Integrated Marketing Communications
ADVE2002 Sales Promotion
ADVE2004 Public Relations
ADVE2005 Pitching the Campaign
ADVE2006 Campaigns and Professional Practices
ADVE2013 Account Management
ADVE2015 Digital and Alternative Media
COMP1000 MacIntosh Computer Applications
MKTG1000 Introduction to Marketing
MKTG1003 Personal Selling
REAS1002 Consumer and Advertising Research
Communications Courses

To be selected at time of registration from the College list, as determined by testing.
Optional Courses

To be selected from College list
General Education Courses

To be selected from College list
Field Placement
ADVE2011 Field Placement - ADMC
ADVE2019 Career Analysis

View the Advertising and Marketing Communications articulations on the Credit Transfer Centre page.

OCMC team co-ordinator Barb Watts receives a $500 cheque from GAA President Lindsey Thompson and VP Kimberly Sanders

Students help students with $500 donation

The Georgian Advertising Association (GAA) recently held a bake sale as well as a “Hockey Night at Georgian” pub to raise money to help send the Georgian College team to the 2013 Ontario Colleges’ Marketing Competition (OCMC) in Windsor. Read more...

ADMC Graduate - Justin Vanderberg

Justin Vanderberg

National Account Manager, the Score Television Network

Program:

Advertising and Marketing Communications (Formerly Advertising)

Year:

2005


The Advertising program at Georgian College provided me with a solid foundation and understanding of the advertising/marketing world. In reality, the Advertising program is a tight-knit group of individuals with the most caring and educated faculty of any program I’ve come across. If you want to succeed, the experience, passion and willing to teach is there for you to grasp. My advice? Take it and run! Read more...

Coralee Young

Coralee Young

Coralee has extensive industry experience in the public relations and advertising fields, and has held such positions as journalist and editor. She has a degree in English and has taken many subsequent courses in education and digital media. Her areas of specialty/interest include communications, copywriting and creative advertising courses. Read more...

OCMC team co-ordinator Barb Watts receives a $500 cheque from GAA President Lindsey Thompson and VP Kimberly Sanders

Students help students with $500 donation

The Georgian Advertising Association (GAA) recently held a bake sale as well as a “Hockey Night at Georgian” pub to raise money to help send the Georgian College team to the 2013 Ontario Colleges’ Marketing Competition (OCMC) in Windsor. Read more...

A group of students and faculty who competed in the OCMC competition 2015.

OCMC team ties for fifth place finish

A huge congratulations to Georgian contestants who helped score an overall top five finish at the Ontario Colleges’ Marketing Competition (OCMC) on Nov. 26 and 27. The Georgian team came home with one silver medal, two bronze medals, and three fourth place finishes out of 10 events. Read more...

Students after UPC branding pitch

Integrated Marketing Communications

Georgian Advertising students beam after their team presented their “pitch” for an integrated marketing communications campaign to the University Partnership Centre Read more...

Group photo of winning students and members of the Sadlon family

Innospire impresses in advertising competition

Georgian College held its 2014 Advertising Advisory Competition on April 10, sponsored by Paul Sadlon Motors. The competition included all students from the graduating class of the Advertising and Marketing Communications program at the Barrie Campus. Read more...

Georgian student wants to make a difference

Team-building and active lifestyles are important in any child’s life, but especially in a developing country such as Peru. Lyndsey Armstrong, a 22-year-old marketing student at Georgian College in Barrie, wants to make a difference, so she has organized a volleyball tournament. Read more...

GAA students love to give back.

Advertising association helps out food bank

The Georgian Advertising Association (GAA) recently held a series of fundraising events in support of local non-profit organizations and charities. GAA President Lindsey Thompson visited the Barrie Food Bank and donated a cheque for $250 to Executive Director Peter Sundborg. Read more...

Roxanne Cramer presents Vidal Rose with his trophy in the VOICES2016 intercollegiate speech competition.

Student earns top spot at intercollegiate speech competition

Advertising and Marketing Communications student Vishal Rambharose has truly found his voice. Vishal was one of three top winners in the annual VOICES2016 competition held in Toronto March 30. Read more...

Tree Fort Creative Advertising

Tree Fort Creative Advertising

Tree Fort Creative Advertising gives Georgian students hands-on experience working with real clients and creating advertising and marketing materials and strategies. Read more...

ADMC Graduate - Justin Vanderberg

Justin Vanderberg

National Account Manager, the Score Television Network

Program:

Advertising and Marketing Communications (Formerly Advertising)

Year:

2005


The Advertising program at Georgian College provided me with a solid foundation and understanding of the advertising/marketing world. In reality, the Advertising program is a tight-knit group of individuals with the most caring and educated faculty of any program I’ve come across. If you want to succeed, the experience, passion and willing to teach is there for you to grasp. My advice? Take it and run! Read more...

Portrait of alumnus Matthew Lawrence, arms crossed, leaning on a wooden wall, smiling.

Matthew Lawrence

Owner/Creative Director & Producer, Canadian Improv Showcase

Program:

Advertising and Marketing Communications

Year:

1996


Matthew Lawrence is shaping a new future for Canadian theatre – where the theatre comes to the audience. His premier touring company specializes in highly interactive improvisation comedy with a Canadian focus and prides itself on being the best high-brow comedy group around. Read more...

Michael Gagliardi

Michael Gagliardi

Director of Marketing, Weavers Art

Program:

Interior Decorating

Year:

2015


Michael is the Director of Marketing at Weavers Art, Canada’s premier destination for luxury hand-knotted area rugs. He is applying many of the skills learned in school, from knowing how to pull a room together cohesively for clients, to being able to market the Weavers Art brand to high-end design professionals. Read more...

Alumnus Don Komarechka holds a camera

Don Komarechka

Photographer

Program:

Advertising and Marketing Communications

Year:

2009


I’m best known for my work with snowflakes. For the last three winters, I published daily snowflake photos on Google Plus. When Google took notice, they put me on a “suggested users” list which took me from 20,000 followers to 1.3 million. Read more...

ADMC Graduate - Joe Gottfried

Joe Gottfried

Manager, Digital Media Sales, Maple Leaf Sports & Entertainment

Program:

Advertising and Marketing Communications (Formerly Advertising)

Year:

1996


I wasn’t clear on what I wanted to do before entering the Advertising program (creative side or the business side?) . . . Once there, I learned that I wanted to be on the Business side of the business and eventually loved media sales . . . The program gave me the initial skills and direction to start in the advertising/marketing world, along with connections to land my first job at an advertising agency. Read more...

ADMC Graduate - Amy Fortier

Amy Fortier

Marketing Specialist, BESTECH

Program:

Advertising and Marketing Communications (Formerly Advertising)

Year:

2008


The Advertising program at Georgian College gave me knowledge and experience in all areas in marketing and advertising which made me a very valuable asset to my company. Read more...

Nicole gasses up a plane

Nicole Saulnier

Owner, Georgian Bay Airways

Program:

Advertising

Year:

1995


Shortly after graduating with an advertising diploma from Georgian College, Nicole quickly worked her way up in an advertising agency. Eventually, she decided to follow another passion – aviation. Today, Nicole uses her Georgian education every day to help her niche business soar. Read more...

Debbie Kilfoyle picture

Debbie Kilfoyle

Advertising Manager, Mobilicity

Program:

Advertising and Marketing Communications (Formerly Advertising)

Year:

2010


I entered Georgian College with a Masters degree and several years' experience in marketing but I wanted to upgrade my current skills, learn about the newest trends and gain additional knowledge about the advertising industry. Read more...

For inquiries please contact the appropriate person below.

Contact:
Jeff Walther
Phone:
705-728-1968 ext. 1490

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