Advertising and Marketing Communications
If you have to label me, it would be “photographer” but another accurate term would be “entrepreneur.” I do illustration work for the Royal Canadian Mint, write articles for trade magazines, host podcasts, teach part-time in Georgian’s photography program, deliver workshops and sell my images.
I’m best known for my work with snowflakes. For the last three winters, I published daily snowflake photos on Google Plus. When Google took notice, they put me on a suggested users list which took me from 20,000 followers to 1.3 million. I recently published a collection called Sky Crystals: Unraveling the Mysteries of Snowflakes.
My program gave me the tools I needed to be successful. Branding and marketing yourself – getting exposure – is essential for an entrepreneur. I think about my audience all the time, and always consider how to make conversations with them profitable. That’s a direct result of what I learned at Georgian.