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Business - Marketing

Business - Marketing Ontario College Diploma

What is Business - Marketing?

This program introduces students to the various functional aspects of business in general, and marketing more specifically. Graduates are able to apply planning, assessment, analysis, communication, sales, teamwork, research, and design skills to support the marketing activities of an organization. Graduates are also able to participate in the design of an organization's marketing plan and development of a range of marketing strategies, tactics and materials, online and off.

Program Outline 2016-2017

Major:
BMKN
Length:
2 Years
Effective Dates:
2016-2017
Delivery:
4 Semesters
Credential:
Ontario College Diploma
Location:
Barrie
Start:

Fall - Barrie

Winter - Barrie

Contact:
Lillian Tepera
Email:
Lillian.Tepera@GeorgianCollege.ca
Phone:
705-728-1968 ext. 1485

This program introduces students to the various functional aspects of business in general, and marketing more specifically. Graduates are able to apply planning, assessment, analysis, communication, sales, teamwork, research, and design skills to support the marketing activities of an organization. Graduates are also able to participate in the design of an organization's marketing plan and development of a range of marketing strategies, tactics and materials, online and off.

The graduate has reliably demonstrated the ability to:

  • contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods or services based on an identified target market


  • contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives and cost analysis


  • contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods and services


  • determine strategies for developing new and modified products, concepts, goods and services that respond to evolving market needs


  • analyze the results of marketing activities using criteria related to budgeted sales, costs, profits and other appropriate criteria


  • contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria


  • develop strategies to establish effective working relationships with clients, customers, consumers, coworkers, supervisors and others


  • communicate marketing information persuasively and accurately in oral, written, and graphic formats


  • analyze the viability of marketing products, concepts, goods or services in an international market or markets


  • participate in conducting market research to provide information needed to make marketing decisions


  • develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise


  • participate in the development of a business plan


  • apply the principles of business ethics and corporate social responsibility


  • use professional sales techniques to make a sale


  • adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments


  • employ environmentally sustainable practices within the profession


  • apply basic entrepreneurial strategies to identify and respond to new opportunities.
Fall Intake - Barrie

Sem 1 | Sem 2 | Sem 3 | Sem 4

-------------------------------

Fall | Winter | Fall | Winter

2016 | 2017 | 2017 | 2018

Winter Intake - Barrie

Sem 1 | Sem 2 | Sem 3 | Sem 4

--------------------------------

Winter | Summer | Fall | Winter

2017 | 2017 | 2017 | 2018

OSSD or equivalent with

- Grade 12 English (C or U)

- any Grade 11* or 12 Mathematics (C, M, or U)

*Minimum of 60% in Grade 11 College or University level Mathematics (MBF3C or MCF3M)

You must meet ONE of the following requirements to be eligible for admission to these programs:

Secondary school applicants:

- OSS Curriculum: OSSD or equivalent with Grade 12 English (C) or (U) (ENG4C, ENG4U); plus any Grade 11* or 12 College level Mathematics (MBF3C, MAP4C or MCT4C) or 11* or 12 University level Mathematics (MCF3M, MCV4U, MHF4U, MCB4U, MGA4U or MDM4U). (*Minimum of 60% in Grade 11 College or University level Mathematics MBF3C or MCF3M)

Non-Secondary school applicants (19 years or older):

- Any credit Communication course and most credit mathematics courses taken at Georgian College

- College preparatory programs including those taken at Georgian College: Business Foundations*

- Equivalent courses in English and mathematics taken through secondary school or Independent Learning Centres (at the general, advanced, college or university level)

- Academic and Career Entrance Certificate (ACE) program with communications and business, apprentice or technical mathematics*

- Mature student testing in English and mathematics that meets the minimum standards for admission (available through most testing services)*

- Ontario High School Equivalency Certificate (GED)

- English, Literature or Communication credit courses and most mathematics credit courses from accredited colleges/universities

Home school applicants:

- Applicants can write the mature student testing in English and mathematics that meets the minimum standards for admission (available through testing services)*

* available from Georgian College. For a complete listing please contact the Office of the Registrar.

17 Mandatory Courses

2 Communications Courses

2 Optional Courses

3 General Education Courses

To graduate from this program, the passing weighted average for promotion through each semester, from year to year, and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester unless otherwise stated on the course outline.

Mandatory Courses

ACCT1000 Financial Accounting Principles 1
ADVE2005 Pitching the Campaign
BUSI1001 Introduction to Organizational Behaviour
BUSI1002 Consumer Behaviour
COMP1003 Microcomputer Applications
COMP2093 Macintosh and Design Basics
ECON1000 Microeconomics
ENTR1002 Introduction to Entrepreneurship
MATH1002 Mathematics of Finance
MKTG1000 Introduction to Marketing
MKTG1001 Planning the Marketing Strategy
MKTG1003 Personal Selling
MKTG1015 Marketing Communications
MKTG2003 Marketing Research
MKTG2012 Marketing Management
MKTG2032 Marketing on the Web
MKTG2033 Professional Edge
Communications Courses

To be selected at time of registration from the College list, as determined by testing.
Optional Courses

To be selected from College list
General Education Courses

To be selected from College list

In order to broaden the program choices, all General, Accounting and Marketing students, whether they are in a two-year or a three-year diploma program, will share a common first semester, with the exception of one course. Students in the General and Accounting streams will take five mandatory courses in the first semester, and will have a choice of which General Education course they wish to take. Marketing students take six mandatory courses. The curriculum for the Marketing first semester is as follows:

Code Course Name

ACCT 1000 Financial Accounting Principles 1

BUSI 1001 Organizational Behaviour

COMM Communications Course

MATH 1002 Mathematics of Finance

MKTG 1000 Introduction to Marketing

COMP2093 Macintosh and Design Basics

View the Business - Marketing articulations on the Credit Transfer Centre page.

A group of students and faculty who competed in the OCMC competition 2015.

OCMC team ties for fifth place finish

A huge congratulations to Georgian contestants who helped score an overall top five finish at the Ontario Colleges’ Marketing Competition (OCMC) on Nov. 26 and 27. The Georgian team came home with one silver medal, two bronze medals, and three fourth place finishes out of 10 events. Read more...

Bev Cook sitting in front of a computer in her office

Bev Cook

"From supply chain management to market research, graphic design to the fundamentals of business finance, there is not a single course that I have completed at Georgian that hasn’t proven useful in my day to day work life." Read more...

School-of-Business-Lillian-Tepera-Georgian-College-2014-01

Lillian Tepera

Lillian Tepera is fascinated by human behaviour and motivation – the psychological aspects of marketing. Consumer behaviour, marketing communications and branding are the areas of her profession that she particularly enjoys practising, studying and teaching. Read more...

School of Business Gary Boydell Georgian College

Gary Boydell

Over the years Gary Boydell has held various positions within Georgian College such as Dean, Co-ordinator, and faculty member. Within the School of Business, Gary has been the Co-ordinator of Entrepreneurship, General Business, and Human Resources Management. Read more...

Mike Muxlow

Michael Muxlow

Mike started his career as a marketing assistant with BMO’s Private Client Services Group. In less than four years, he became a national marketing manager for BMO’s investment management retail platform, investore. Following his passion to create new things, Mike left the bank for an account management role at Perennial Inc. After managing and servicing some of the agency’s top accounts for two years, Mike joined Perennial’s creative team as a copywriter. In 2003, he opened Muxlow Creative and has worked with clients locally, nationally and across the globe. Read more...

Gregg Levis

Gregg G. Levis

Gregg has been employed in the School of Business since 1983. Over that time he has served as a full time faculty member, a co-ordinator for the Marketing program and for General Education, and in administration for four years involved with a variety of Business programs. Read more...

Mark Fletcher profile pic - winter tree feb 2015

Mark Fletcher

Mark teaches courses in marketing and entrepreneurship. His areas of special interest include customer relationship marketing, social entrepreneurship and intrapreneurship – all with an emphasis on innovation and creativity. Mark’s industry experience includes GM Canada, Bell, ScotiaMcleod, and Perennial Inc. where he worked in sales, marketing and management. Agency clients have included Loblaw Companies, PC Financial and Weston’s. Read more...

A group of students and faculty who competed in the OCMC competition 2015.

OCMC team ties for fifth place finish

A huge congratulations to Georgian contestants who helped score an overall top five finish at the Ontario Colleges’ Marketing Competition (OCMC) on Nov. 26 and 27. The Georgian team came home with one silver medal, two bronze medals, and three fourth place finishes out of 10 events. Read more...

A large student group smiles for a photo at Couchiching Jubilee House

Students help raise profile of Couchiching Jubilee House

Second-semester Business– Marketing students developed a comprehensive portfolio of marketing tools for Couchiching Jubilee House, a non-profit supporting women at risk. Student teams designed new brochures, sponsorship packages, PowerPoint presentations, key talking points, a social media strategy and even a new logo. Read more...

A group of colourfully dressed people gather together in a lunch room.

Georgian Me to We club makes positive impact in Kenya

Members of the Georgian Me to We club have returned from an experiential learning trip to Kenya. Me to We is a social justice group that contributes to the local and international community to better people's lives through education, health care, clean water and sanitation, etc. This year’s international development trip focused on educational learning and building a school for children in Kenya. Read more...

Vicki Noseworthy (left) receives her prize, an iPad2, from Jean Payne (right).

Students flock to Transfer and Degree Fair

More than 350 Georgian and Laurentian students flocked to the Barrie Campus Jan. 31 for the annual University Transfer and Degree Fair. Luckiest visitor of all was Business - Marketing student Vicki Noseworthy who won the door prize at the event, an iPad2. Read more...

New partnership in Ireland provides degree opportunities for Georgian Business and Hospitality grads

Ontario college graduates are now able to study abroad and secure an honours degree in two years, thanks to a new agreement with the Institutes of Technology Ireland (IOTI). In some cases, graduates of three-year programs will be able to obtain honours degrees with one further year of study. Read more...

Bev Cook sitting in front of a computer in her office

Bev Cook

"From supply chain management to market research, graphic design to the fundamentals of business finance, there is not a single course that I have completed at Georgian that hasn’t proven useful in my day to day work life." Read more...

Smiling alumna Mandy Foster

Mandy Foster

Receptionist, Georgian Spa

Program:

Business and Business - Marketing

Year:

2000


Georgian College provided me with the fundamental knowledge and skills for success in business and management. I was able to tailor my diploma to my personal interests and career goals. Georgian helped me gain diverse experience and continues to open doors to new opportunities. Read more...

Smiling alumnus Ali Khonsari stands in front of the front desk at Image Dental

Ali Khonsari

Vice-President of Image Dental Laboratory

Program:

Business - Marketing


Ali is Vice-President of Image Dental Laboratory, a Barrie-based dental technology lab that provides crowns, bridges and dentures. It employs 40 people. In addition to running a successful business, Ali co-developed the PowerDent Pulse – one of the first power denture brushes on the market. Read more...

Matt Dussault - Alumni

Matt Dussault

Sales and Marketing Manager, Prior Snowboards and Skis

Program:

Snow Resort Operations, Business, Marketing

Year:

2008


Matt graduated from SRO in 2008 and went on to complete a Business/Marketing diploma here at Georgian, using his SRO diploma to shorten the time and number of courses required. Read more...

Alumnus Grant Mackenzie holding his guitar

Grant MacKenzie

Canadian Business Health Management

Program:

Business – Marketing

Year:

2015


I’m a professional guitar player and marketing grad working for the family business, Canadian Business Health Management (CBHM). I was recently endorsed by my dream guitar and string company: Ernie Ball Music Man. I also play in a band, Final Sight. Music and creativity are what I live for! Read more...

For inquiries please contact the appropriate person below.

Contact:
Lillian Tepera
Phone:
705-728-1968 ext. 1485

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