Business and Management

Business - Marketing

General information

Program code
BMKN
Duration
4 Semesters (2 Years)
Credential
Ontario College Diploma
Academic area
Campuses

Intake information

Start date Campus
Winter 2017 Barrie
Fall 2017 Barrie

Program description

This program introduces students to the various functional aspects of business in general, and marketing more specifically. Graduates are able to apply planning, assessment, analysis, communication, sales, teamwork, research, and design skills to support the marketing activities of an organization. Graduates are also able to participate in the design of an organization's marketing plan and development of a range of marketing strategies, tactics and materials, online and off.

Red box with Canadian Marketing association CMA in white letters

Admission information

Admission requirements

OSSD or equivalent with

  • Grade 12 English (C or U)
  • any Grade 11* or 12 Mathematics (C, M, or U) *Minimum of 60% in Grade 11 College or University level Mathematics (MBF3C or MCF3M)

Admission details

You must meet ONE of the following requirements to be eligible for admission to these programs:

Secondary school applicants:

  • OSS Curriculum: OSSD or equivalent with Grade 12 English (C) or (U) (ENG4C, ENG4U); plus any Grade 11* or 12 College level Mathematics (MBF3C, MAP4C or MCT4C) or 11* or 12 University level Mathematics (MCF3M, MCV4U, MHF4U, MCB4U, MGA4U or MDM4U). (*Minimum of 60% in Grade 11 College or University level Mathematics MBF3C or MCF3M)

Non-Secondary school applicants (19 years or older):

  • Any credit Communication course and most credit mathematics courses taken at Georgian College
  • College preparatory programs including those taken at Georgian College: Business Foundations*
  • Equivalent courses in English and mathematics taken through secondary school or Independent Learning Centres (at the general, advanced, college or university level)
  • Academic and Career Entrance Certificate (ACE) program with communications and business, apprentice or technical mathematics*
  • Mature student testing in English and mathematics that meets the minimum standards for admission (available through most testing services)*
  • Ontario High School Equivalency Certificate (GED)
  • English, Literature or Communication credit courses and most mathematics credit courses from accredited colleges/universities

Home school applicants:

  • Applicants can write the mature student testing in English and mathematics that meets the minimum standards for admission (available through testing services)*

* available from Georgian College. For a complete listing please contact the Office of the Registrar.

Pathways

View the Bus - Marketing (non Co-op) articulations on the Credit Transfer Centre page.

Courses

Mandatory Courses

ACCT1000 Financial Accounting Principles 1
MKTG1000 Introduction to Marketing
BUSI1001 Introduction to Organizational Behaviour
MATH1002 Mathematics of Finance
BUSI1002 Consumer Behaviour
COMP1003 Microcomputer Applications
ECON1000 Microeconomics
MKTG1001 Planning the Marketing Strategy
MKTG1003 Personal Selling
MKTG2003 Marketing Research
COMP2093 Macintosh and Design Basics
ADVE2005 Pitching the Campaign
ENTR1002 Introduction to Entrepreneurship
MKTG1015 Marketing Communications
MKTG2012 Marketing Management
MKTG2032 Marketing on the Web
MKTG2033 Professional Edge

Communications Courses

To be selected at time of registration from the College list, as determined by testing.

Optional Courses

To be selected from College list

General Education Courses

To be selected from College list

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