Second-semester Business- Marketing students are developing a comprehensive portfolio of marketing material for Couchiching Jubilee House, a non-profit supporting women at risk in the Orillia area. Student teams are designing new brochures, sponsorship packages, PowerPoint presentations, key talking points, a social media strategy and even a new logo – everything needed to help with fundraising and community awareness-building. Students also plan to donate their time to assist with specific fundraising activities.
“Being part of the project is an inspiring and intriguing hands-on experience,” says student Julie Tran. “It’s providing future marketing professionals like me with practical knowledge to succeed in the business.”