How to become a company that thinks “outside-in”
March 19, 2014

The Research Analyst program is excited to welcome guest speaker Tom De Ruyck to the Barrie Campus on Wednesday, April 2 from 3:30 to 5 p.m. in Room K229A (Alumni Hall). The event is free and open to all students, staff, faculty and community members.

Man in a suit with his shirt open and a variety of people popping out of it.

Don’t miss this great talk by Tom De Ruyck.

De Ruyck will describe why it is important to be consumer-centric in our rapidly changing world. He will also discuss the journey toward becoming a company that thinks “outside-in.” His message is relevant to any type of organization engaged in thought leadership or steering innovation and business development.

Hailing from Ghent, Belgium, De Ruyck is Managing Partner and Head of Consumer Consulting Boards at InSites Consulting. He oversees global activities pertaining to online community research. InSites Consulting is a world leader in the field of online community research, with teams in more than 30 countries worldwide helping to build over 175 private online research communities a year for global clients such as Heinz, Unilever, Red Bull, Heineken, IKEA and Microsoft.

De Ruyck’s talk is titled The Chief Consumer Officer: Outside-In Thinking to Survive Massive Change.

Please register by visiting