Packaging designs by Georgian students really pop!
June 02, 2017

Georgian Design and Visual Arts students Kayla Mollins, Spencer Dinning and Andrew Taylor won an in-class competition to have their winning flexible package designs printed and manufactured at Tempo Plastics.

Their designed graced the popcorn “Microwave-a-bowl’ submitted by Tempo Plastics in the flexible packaging category. It won a Silver Award at this year’s PAC Canadian Leadership Awards Gala in May.

“A big part of the 3D Environmental Design course involves how to create packaging designs and set up the artwork properly for professional printing,” said Chris Figgures, Georgian Design and Visual Arts instructor. “While the students do the design work, it’s our community partnerships that give our students the invaluable experience of providing design services to real companies.”

Figgures developed the design course and initiated the community partnership program with local suppliers. One such partnership is with Tempo Plastics, a flexible packaging manufacturer in Innisfil, Ontario, and serving the North American market. Tempo Plastics looks to Georgian’s Design and Visual Arts students to produce stunning graphics for their promotional and innovative ideas.

photo of three plastic bags for microwaving popcorn with colourful artwork designs

Flexible popcorn “bowl” packaging featuring students’ winning designs

“We’re proud to have a partnership with Georgian that we both benefit from and that our customers love,” said Leonardo Giglio, Tempo Plastics, Vice President Marketing. “Georgian’s students create designs that surpass your traditional off-the-shelf designs for creativity. There’s always something new and different; and we’re continually impressed with the students’ fresh illustrations and design approaches.”

Through an in-class competition, Tempo Plastics selects the top-winning student designs. Using these designs, they invest in the full process of pre-press, making the plates, printing the artwork and converting them into packaging samples to include in their promotional giveaways and media kits for retailers such as Loblaws, Sobeys, and Walmart. This partnership has become a tradition between Georgian College students and Tempo Plastics for the last four years running. There have been award wins every year at the PAC Awards, which includes one gold and three silver awards.

Mario Design, another community partner located in Barrie, Ontario, provides Georgian 3D Environmental Design students the opportunity to design a vehicle wrap. The winning design is used on a promotional vehicle and revealed at an on-site student event.

These companies give students ongoing work-in-progress feedback and verify the quality and usability of the completed designs. Real-life experiences with hands-on learning in the community make all the difference in preparing the students for future employment.