Georgian College - Course Outline


Term: Summer 2018

Subject Code:
Course Number:
PLA Applicable:
Course Name:
Ideas and Imagery
Grade Mode:
Post Secondary





Two way equivalent(s):

APD 3134 Ideas & Imagery

Students are advised to retain course outlines for future use in support of applications for employment or transfer of credits

Course Description:

In this course, students will learn how to develop original images and concepts by experimenting with creative thinking, synectics and the design process.

Learning Outcomes:

Upon successful completion of this course, the student will have reliably demonstrated the ability to:

1. Use a variety of research and information gathering techniques to support the problem-solving process;
2. Use a variety of creative tools to generate innovative ideas individually or through collaboration with others;
3. Articulate concepts related to synectic thinking as well as problem solving using a variety of communication techniques;
4. Employ environmentally sustainable design practices, such as sourcing products locally/ethically and/or reducing the environmental footprint, when solving design problems;
5. Apply synectic tools and the creative process to solve design problems;
6. Assess their body of work and compile components for the fundamentals portfolio;
7. Explain how innovation and entrepreneurship relate to the visual arts.

Course Content:

- Creative processes (research techniques, ideation,
teamwork, evaluating ideas)
- Communication of ideas creatively
- Introductory Skills in a variety of art media
- Synectics (analogy, imaging, transforming, signification,
myth making, ritual/performance, paradox)
- Visual problem solving
- Portfolio development (and rationales)
- Environmentally sustainable design
- Innovation and entrepreneurship


Tests/examinations/assignments must be written/submitted at the time specified. Requests for adjustments to that schedule must be made before the test/exam/assignment date to the faculty member. Failure to do so will result in a mark of “0”, unless an illness/emergency can be proven with appropriate documentation at no cost to the College.

The passing grade for all courses is 50%, or letter grade of P (Pass) or S (Satisfactory) unless otherwise noted below. The passing weighted average for promotion through each semester of a program is 60% and is a requirement to graduate.

Students are expected to attend all classes, field trips and lectures; and to do ONE hour of homework for each hour of classroom time. It is the responsibility of students to be prepared for each class with the necessary materials and equipment. The course is delivered as in-class demonstrations and/or lectures; therefore, any missed classes result in missed information and/or loss of continuity. The instructor reserves the right to refuse to mark work not seen in progress. An explanation of evaluation criteria and the weighting of marks will be given for each assignment. Students will be advised of their progress approximately every four weeks. Two of these evaluations will be formal (at mid-semester and end-of-semester). Projects will be returned within a reasonable time, but may be retained until the end of the school year for display or promotional purposes. A minimum final grade of 50% is required to pass this course. The final grade will be calculated as follows:
Projects and Exercises 100%
Unless otherwise stated, a penalty of 10% per week may be levied on projects submitted after the assigned due date. The final grade will be a weighted average of all assigned projects and exercises.

Prior Learning Assessment:

This course is eligible for Prior Learning Assessment. If you feel you have acquired equivalent skills and knowledge through life and work experience, you can request an assessment. Contact your program co-ordinator, or the Office of the Registrar.


A student at Georgian College can appeal the following:

  1. a mark on the assignment, test, examination or practical experience;
  2. a final mark for a course or co-op work term;
  3. missing or incorrect assessment information on a grade report and/or transcript

A student cannot appeal a decision regarding whether or not a PLA or Exemption is available for an individual course, nor the method of challenge used.

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