Automotive Marketing Qualifying Bridge
Program Outline 2013-2014
Phone: 705-728-1968 ext. 1276
This six-course semester builds on the three year co-op diploma in automotive marketing by enhancing the student's post-secondary education to meet a degree-level standard required to pursue further studies towards completion of the Bachelor of Business - Automotive Management degree. The student's success in meeting the requirements of this six-course qualifying semester determines his or her eligibility to continue in a program towards completion of degree studies. Throughout the qualifying semester and subsequent two semesters, students develop their critical thinking and managerial skills through courses that promote leadership and a higher level of understanding in the theoretical foundations of a degree-level education in business as it is applied to the automotive industry.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- build on existing knowledge of marketing strategies for the automotive retail and wholesale business by including advertising's historical development and the legal issues pertaining to advertising in the automotive industry and evaluate its impact on the effectiveness in influencing consumer behavior
- enhance existing knowledge of work experience within the parts and service area of the dealership to allow them to identify ways to improve efficiency, asset management and workflow scheduling effectiveness
- engage in an automotive case study analysis to augment experience gained in the Georgian College Auto Show and industry work experience towards developing personal and professional goals in relation to career planning
- expand on knowledge of the accounting skills acquired for financial statement preparation in previous courses towards applying these to the management of operations, inventories and profitability within the dealership management system environment
- develop students' knowledge of dealership financial management by analyzing the financial stability of a dealership and making recommendations for improvement, and using break-even and cash flow analysis for financial decision-making
- increase students' statistical knowledge by extending the application of probability theory, hypothesis testing and other inferential techniques while gaining experience using computer-based statistical analysis tools and applying this analysis to the automotive industry
- acquire skills in researching, organizing, evaluating, synthesizing and analyzing financial, economic and statistical information for business decision-making purposes based on global thinking.
Fall Intake - Barrie Sem 1 ----- Fall 2013
Applicants must meet ONE of the following requirements to be eligible for admission to this program:
- Graduate of Business Administration - Automotive Marketing three year diploma program or Administration des Affaires - Marketing Automobile (Bilingual) program.
Students presenting equivalent qualifications will also be considered for admission. A second grade 12 university or university/college Mathematics course is highly recommended.
Mature applicants may also be considered for admission to this program providing their previous school performance and/or recent work record suggests a strong possibility of academic success. In order to qualify, applicants must be 21 years of age by December 31 of the year of admission and must have been away from formal education for at least one year immediately prior to beginning studies. Mature applicants must meet subject prerequisites prior to registration.
Applicants should be aware that first-year enrolment is limited and that satisfying the minimum entrance requirements does not guarantee admission.
6 Mandatory Courses
AUBR3002 Automotive Case Study Analysis
AUBR3003 Dealer Fixed Operations