Advertising and Marketing Communications

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Description

This program is designed to provide training in the theoretical and practical aspects of modern marketing communications. Graduates will be able to perform advertising/communications functions using a variety of media techniques.

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Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

• identify, and respond to, clients’ advertising and marketing communications objectives by applying marketing and communications principals
• perform a market segmentation analysis to identify the organization’s target market/audience and define the consumer behavior of each segment
• develop an advertising and marketing communications plan and present and defend it persuasively
• contribute to evaluating the effectiveness of an advertising and marketing communications initiative
• collaborate in the development of advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices
• participate in the development of creative solutions to address advertising and marketing communications challenges
• contribute to planning, implementing, monitoring and evaluating projects by applying project management principles
• complete all work in a professional, ethical and timely manner.

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Progression

Fall Intake - Barrie

Sem 1 | Sem 2  | Sem 3 | Sem 4 
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Fall  | Winter | Fall  | Winter
2013  | 2014   | 2014  | 2015  

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Admission Requirements

Applicants must meet ONE of the following requirements to be eligible for admission to this program:
- OSS curriculum: OSSD or equivalent with Grade 12 English (C) or (U) (ENG4C, ENG4U) with a recommended minimum of 60 per cent. Also recommended: any Grade 11 College Mathematics (MBF3C), or Grade 11 University Mathematics
- Academic and Career Entrance Certificate (ACE) program with Communications
- Ontario High School Equivalency Certificate (GED)
- Mature applicant with standing in the required courses and/or mature student testing that meets the minimum standards for admission


Applicants who are 19 years of age or over by the first day of classes, and who lack the academic entrance qualifications, may be considered for entrance to an appropriate post-secondary diploma or certificate program as mature applicants. Each applicant will be considered on an individual basis and acceptance will be determined by counseling, Communication Placement Assessment (CPA), previous post-secondary education and evaluation of experience. Some programs also have specific prerequisite requirements that must be met prior to admission. Mature applicants must meet all program specific prerequisites. Those applying as mature students and having no documentation of Grade 12 education must supply, if required, proof of age, such as a copy of an official birth certificate or driver's licence. Refer to Section 2.5 and 2.6 of the Academic Calendar for further details.

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Graduation Requirements

15 Mandatory Courses
2 Communications Courses
4 Optional Courses
3 General Education Courses
1 Field Placement

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Graduation Eligibility

To graduate from this program, the passing weighted average for promotion through each semester, from year to year and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester.

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Courses

Mandatory Courses

ADVE1001 Advertising Design
ADVE1003 Copywriting
ADVE1004 Advertising
ADVE2000 Media Management
ADVE2001 Integrated Marketing Communications
ADVE2002 Sales Promotion
ADVE2004 Public Relations
ADVE2005 Pitching the Campaign
ADVE2006 Campaigns and Professional Practices
ADVE2013 Account Management
ADVE2015 Digital and Alternative Media
COMP1000 MacIntosh Computer Applications
MKTG1000 Introduction to Marketing
MKTG1003 Personal Selling
REAS1002 Consumer and Advertising Research

Communications Courses

To be selected at time of registration from the College list, as determined by testing.

Optional Courses

ADVE2009 Visual Communication Techniques
ADVE2014 Advertising Agency Operations
ADVE2016 Advanced Copywriting
ADVE2017 Advertising Agency Operations - Developing Creative
ADVE2018 Advertising Agency Operations -Practical
BUSI1002 Consumer Behaviour
BUSI2013 Event Planning
BUSI2015 E-Commerce
COMP1002 Web and Internet Fundamentals
COMP1054 Web User Interface Design
COMP2000 Advertising Computer Applications 2
COMP2088 Web Content Development
MKTG1001 Planning the Marketing Strategy
MKTG2002 Global Marketing
MKTG2009 Brand Development and Management

General Education Courses

To be selected from College list
Field Placement
ADVE2011 Field Training - ADVE

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Articulation Agreements

A number of articulation agreements have been negotiated with universities and other institutions across Canada, North America and internationally. These agreements are assessed, revised and updated on a regular basis. Please contact the program co-ordinator for specific details if you are interested in pursuing such an option. Additional information can be found on our website at http://www.georgianc.on.ca/academics/articulations/