Skip to: Navigation | Content | Footer

Close

Business & Customer Relations

Business Courses:

Customer Relations Courses:

Business

Advertising and Sales Promotion

ADVE 1006- CRN 30086 – Credit Course:

This course will introduce key concepts related to the promotions mix and the various components will be introduced in an IMC (integrated marketing communications) framework. Students will be introduced to a variety of creative approaches to attract attention and effectively communicate marketing messages. The role and advantages of advertising, sales promotion, public relations, direct marketing and internet marketing will be introduced. Ethical and regulatory considerations will also be explored.

  • Applicable Majors: ADVE, AUBU, AUTF, AUTO, BADM, BAMK, BMKN, BMKT, BSTM, BUSG, BUSN, OFAE
  • In class Equivalent: ADVE 1004 Advertising, ADVE 1000
  • Prerequisite: None
  • Semester Start/End Date: May 10th – August 16th
  • Final Exam: No (Students must complete and submit all assignments including the final project to pass the course)
  • Course Fee

Course List

Business Finance I

FNCE 2004 – CRN 30083 – Credit Course:

This course provides an overview of financial management and covers financial statement analysis, valuation of cash flows, risk and return as well as an introduction to capital budgeting.  Finance directly affects every individual, organization (both public and private) and branch of government.  This course is designed to provide astudents with skills that will allow them to make better financial decisions.

  • Applicable Majors: AUBU, AUTF, AUTO, AVIA, BAAC, BACN, BACT, BADM, BAHR, BAIS, BAMK, BMKN, BMKT, BSDM, BSTU, BUIS, BUSG, BUSN, COPA, COPR, GOLF, OFAE,
  • In class Equivalent: none
  • Prerequisite: ACCT 1004 Introduction to Accounting or ACCT 1000 Financial Accounting I
  • Semester Start/End Date: May 10th – August 16th
  • Mid-Term Exam: Yes (In-Person)
  • Final Exam:Yes (In-Person)
  • Course Fee

Course List

Business Finance II

FNCE 2011 – CRN 30084 – Credit Course:

This course is designed to provide a theoretical or conceptual framework that students can use to make decision in the Canadian Business environment. Topics include: capital markets in Canada, investment underwriting, long term debt versus lease financing, common and preferred stock financing, dividend policy and retained earnings, derivatives, convertibles, warrants, and external growth through mergers.

  • Applicable Majors: AVIA, BAAC, BADM, BAIS, BAMK, BUIS, BUSG, BUSN, COPA, COPR
  • In class Equivalent: FNCE 2001 Managerial Finance
  • Prerequisite: MATH 1002 Mathematics of Finance, MATH 1008 Intro to Bus and Tech Math, MATH 1006 Mathematics for Technology, MATH 1001 Mathematics of Finance or MATH 1023 Finance and Accounting Math
  • Semester Start/End Date: May 10th – August 16th
  • Mid-Term Exam: Yes (In Person)
  • Final Exam:Yes (In-Person)
  • Course Fee

Course List

Business Law

LAWS 2031 – CRN 30070 – Credit Course:

This course prepares students for a business environment increasingly impacted by laws. It will teach students to have an appreciation for how laws must be understood and used by management in the conduct of business and provide them with an ability to analyze a business situation from a general legal perspective. Emphasis will be placed on intellectual property, employment law, contracts and contract negotiation, business organizations and the law relating to Internet usage.

  • Applicable Major: AUTF, AUTO, AVIA, BAAC, BACN, BACT, BADM, BAHR, BAIS, BAMK, BMKN, BMKT, BSTU, BUIS, BUSG, BUSN, COPA, COPR, GOLF, OFAE
  • In class equivalent: LAWS 2000 Business Law
  • Prerequisite: None
  • Semester Start/End Date: May 10th – August 16th & June 3rd – September 9th
  • Final Exam: Yes (In-Person)
  • Course Fee

Course List

Entrepreneurship

BUSI 1014 – CRN 30193 – Credit Course:

This subject has been developed to introduce students to the disposition, concepts and skills necessary to express their entrepreneurial spirit in the form of a business. An examination of an entrepreneur and entrepreneurship will be supplemented by an examination of the expression of entrepreneurism in the business world. Contemporary expressions of entrepreneurism and intrepreneurism, their contribution to the economy, their role in the changing workplace, and their role in global business will also be explored. Students will complete an entrepreneurial business plan in stages throughout the course.

  • Applicable Major:
  • In class equivalent: BUSI 1012 Introduction to Entrepreneurship
  • Prerequisite: None
  • Semester Start/End Date: May 10th – August 16th & June 3rd – September 9th
  • Final Exam: Yes (In-Person)
  • Course Fee

Course List

Finance & Accounting Math

MATH 1023 – CRN 30071 – Credit Course:

This course introduces the student tot he concepts and procedures of the time value of money calculations used in Mathematics of Finance. It covers topics in simple interest, compound interest, simple and general annuities, bonds and cost-benefit analysis.

  • Applicable Major: AUBU, AUTF, AUTO, BAAC, BACN, BACT, BADM, BAHR, BAIS, BAMK, BLOG, BMKN, BMKT, BSTU, BUIS, BUSG, BUSN, COPA, COPR, OFAE, OFAG, OFAL, OFAM
  • In class equivalent: MATH 1002 Math of Finance
  • Prerequisite: None
  • Semester Start/End Date: May 10th – August 16th
  • Final Exam: Yes (In-Person: Student MUST pass final exam to pass course)
  • Course Fee

Course List

Global Logistics

MKTG 2026 – CRN 30072 – Credit Course:

This course looks at the forces of globalization in the field of logistics. Students will explore the strategic framework of transporting goods across international boundaries, research on the evolving concepts of the international supply chain network and calculate the risks involved with global operations, specifically towards the transportation and distribution industry. The course involves research into shipping goods to an international destination and mapping out performances measures towards the best method for the shipment of these goods.

  • Applicable Major: BADM, BAMK, BLOG, BUSG, BUSN
  • In class equivalent: MKTG 2024 International Logistics
  • Prerequisite: MKTG2004 Introduction to Logistics
  • Semester Start/End Date: May 10th – August 16th
  • Final Exam:Yes (In-Person)
  • Course Fee

Course List

Management Principles

MGMT 2024 – CRN 31396 – Credit Course:

This course focuses on the development of modern management, organizational theory, the processes of planning, organizing, directing and controlling, communications, behavioural strategies and techniques, ethical and social responsibilities in the practice of management, and an overview of human relations.

  • Applicable Major: AUBU, AUTF, AUTO, BAAC, BACN, BACT, BADM, BAHR, BAIS, BAMK, BMKN, BMKT, BUIS, BUSG, BUSN, COPA, COPR, HADM, OFAE, TOUR
  • In class equivalent: MGMT 2001 Principles of Management, MGMT 2010
  • Prerequisite: None
  • Semester Start/End Date: May 10th – August 16th & June 3rd – September 9th
  • Final Exam: Unproctored online
  • Course Fee

Course List

Marketing I

MKTG 1012 – CRN 30074 – Credit Course:

This course is designed to provide students with an overview of the marketing functions used within an organization as they relate to the consumer. The key tools which form the foundation for the understanding of these marketing functions will be introduced and developed at an introductory level in this course. These tools include: environmental scanning, the ability to identify and segment markets considering the environmental impact, creating a customer profile, understanding the importance of market research, and understanding the development of a coordinated marketing program.

  • Applicable Major: AUBU, ADVE, AUTO, AUTF, AVIA, BAAC, BACN, BACT, BADM, BAHR, BAIS, BAMK, BLOG, BMKN, BMKT, BSDM, BSRO, BSSA, BSTL, BSTM, BSTU, BUIS, BUSF, BUSN, BUSG, CMAP, CULN, GLFO, HADM, HMGT, OFAE, RELS, SKIF, SKIR, SRFN, SROP, TOUR, TOUS, TRVL
  • In class equivalent: MKTG 1000 Introduction to Marketing
  • Prerequisite: None
  • Semester Start/End Date: May 10th – August 16th & June 3rd – September 9th
  • Final Exam: Yes (In-Person)
  • Course Fee

Course List

Marketing II

MKTG 1013 – CRN 30075 – Credit Course:

This course has been designed to help students develop an understanding of the marketing activities of the business-to-business environment, as well as to enhance decision-making skills. The emphasis is on the marketing strategy elements used when one organization markets to another organization. This can include profit-organizations in private sector industries, as well as governments and institutions, in both traditional and e-Business environments. It is expected that students studying in this course will have demonstrated the marketing outcomes/competencies from MKTG2301 and will be knowledgeable in these areas. Students will learn the importance of knowing industry and competitive environment and will demonstrate knowledge of how to apply the suite of marketing tools to various business marketing situations.

  • Applicable Major: AUBU, ADVE, AUTF, AUTO, AVIA, BADM, BAIS, BAMK,BMKN, BMKT, BSDM, BSSA, BSTM, BUIS, BUSG, BUSN, GOLF, OFAE
  • In class equivalent: MKTG 1001 Planning the Marketing Strategy
  • Prerequisite: MKTG1012 Marketing 1 or equivalent
  • Semester Start/End Date: May 10th – August 16th
  • Final Exam: Yes (In-Person)
  • Course Fee

Course List

Marketing on the World Wide Web

MKTG 2019 – CRN 30076 – Credit Course:

Students explore marketing principles in the context of the Web, including how segmentation, target marketing and positioning are executed. This online course also explores the unique dimensions of product, pricing, place and promotion on the Web.

  • Applicable Major: ADVE, AUTB, AUTF, AUTO, BADM, BAIS, BAMK, BMKN, BMKT, BSTM, BUIS, BUSG, BUSN, COPA, COPR
  • In class Equivalent: MKTG 2001 Marketing on the Web
  • Prerequisite: MKTG1012 Marketing I or equivalent
  • Semester Start/End Date: May 10th – August 16th
  • Final Exam: No
  • Course Fee

Course List

Marketing Research

MKTG 2030 – CRN 30069 – Credit Course:

The Marketing Research course provides a framework of fundamental research methods including traditional quantitative tolls and qualitative applications. In this course students will understand the interrelationship among the parts of the research process to gain the appropriate degree of confidence in a particular research result. Current research practices and processes including trends in technology assisted research are assessed in their ability to address the challenges facing Canadian market researchers. Marketers must understand their client’s needs and the role of marketing research as a valuable tool in the marketing process. This course emphasizes the challenge to be competitive in today’s rapidly changing global marketplace in order to be, cost-effective, accurate and timely in making marketing decisions. Real world applications will be addressed to provide learners with the opportunity to apply the research process.

  • Applicable Major: BADM, BAMK, BMKN, BMKT, BSTM, BUSG, BUSN, OFAE
  • In class Equivalent: MKTG 2003 Applied marketing Research
  • Prerequisite: MKTG1012 Marketing 1 or equivalent
  • Semester Start/End Date: May 10th – August 16th
  • Final Exam: Yes (In-Person)
  • Course Fee

Course List

Materials and Operation Management

MGMT 2009 – CRN 30077 – Credit Course:

The course examines topics in one of the three business core subject areas, mainly operations. Students completing this course will have an in-depth knowledge of the responsibilities and current tools of operations managers in manufacturing and non-manufacturing organizations. coverage includes inventory management, JIT, MRP, ERP, Intro to SAP, Quality Management, Process Improvement and Project Management.

  • Applicable Major: AUBU, AUTF, AUTO, BAAC, BADM, BAHR, BAMK, BLOG, BMKN, BMKT, BSTL, BUSG, BUSN, OFAE
  • In class Equivalent: MGMT 2000 Production and Operations Management
  • Prerequisite: None
  • Semester Start/End Date: May 10th – August 16th
  • Final Exam: Yes (In-Person)
  • Course Fee

Course List

Office Technology & Procedures

OFAD 1009 – CRN 30147 – Credit Course:

This course helps the student acquire practical and transferable office administration skills, attitudes, behaviours and knowledge which can be valuable in obtaining and retaining careers in today’s fast-changing office environment. These can be applied to any office situation, ranging from a multinational corporation to a home-based enterprise. Topics covered include Internet research and e-mail messages; managing time and stress; telecommunications; office reception and customer service; planning meetings and travel arrangements; handling the office mail; and document management.

  • Applicable Major:GAAS, LCLR, OFAE, OFAG, OFAL, OFAM
  • In class equivalent:OFAD 1001 Office Procedures/Strategies
  • Prerequisite:None
  • Semester Start/End Date: May 10th – August 16th & June 3rd – September 9th
  • Final Exam: No
  • Course Fee

Course List

Personal Selling

MKTG 1014 – CRN 30080 – Credit Course:

This course is designed to provide students with an introduction to the sales process and is intended to help students develop their selling, communication, and negotiation skills in order to be successful in a sales career. Topics presented include: the steps in the selling process, ethical issues in selling, the importance of the sales function, and integrating technology in the sales process. Students also learn how to develop negotiation skills, establish successful customer relationships, and develop winning communication skills in a variety of presentation situations. This course is highly interactive and each student will be expected to fully participate online. Interactive learning methods that will be utilized include (but are not limited to): individual/group discussion and feedback, role-playing, and video. Each student will be required to prepare and deliver a sales presentation as a part of this course.

  • Applicable Major: ADVE, AUTF, AUTO, BAHR, BAMK, BMKN, BMKT, BSCB, BSRO, BSTM, BUSG, BUSN, COPA, COPR, GSST, OFAE, OPTI
  • In class Equivalent: MKTG 1003 Personal Selling
  • Prerequisite: None
  • Semester Start/End Date: May 10th – August 16th
  • Final Exam: Yes (In -Person)
  • Course Fee

Course List

Project Management, Introduction

MGMT 2019 – CRN 30082 – Credit Course:

This course provides students with an overview of project management and an introduction to leadership and ethics. Students learn the fundamental principles of project management including: project initiating, project definition, creating the Work Breakdown Structure, estimating effort, budgeting, scheduling using Gantt charts and network diagrams, risk management, controlling resources, quality assurance, auditing and closing. The techniques are based on a study of the typical project lifecycle.

  • Applicable Majors: BADM, BAHR, BSPM, BUSG, BUSN, OFAE
  • In class Equivalent: MGMT 2012 Introduction to Project Management, MGMT 2002
  • Prerequisite: None
  • Semester Start/End Date: May 10th – August 16th & June 3rd – September 9th
  • Final Exam: Unproctored online
  • Course Fee

Course List

Project Management & Scheduling Software

MGMT2020- CRN 30085 – Credit Course:

Project management software greatly increases the ability of the project manager to work more efficiently. The functions of project management planning and scheduling, resource allocation and costing progress monitoring and reporting are explored in detail. The student moves from an introductory to an advanced level of familiarity with the functions of MS Project, a typical project management software tool.

  • Applicable Majors: BADM, BSPM, BUSG, BUSN
  • In class Equivalent: MGMT 2015 Project Management Scheduling Software
  • Prerequisite: MGMT 2012 Intro to Project Management or MGMT 2019 Project Management Introduction
  • Semester Start/End Date: May 10th – August 16th & June 3rd – September 9th
  • Final Exam: Unproctored online
  • Course Fee

Course List

Retail Management

MGMT 1001 – CRN 30081 – Credit Course:

This course follows a managerial, practical approach to retaining, focusing directly on the issues faced by the owner, the manager, or the employee of a retail institution. It assumes prior knowledge of marketing, and it covers the conceptual and analytical foundations necessary to understand all aspects of retail management. The emphasis in this course will be on the application of retailing strategies and concepts to practical case problems. The students will be exposed to all of the essential ingredients such as: the complex nature of the Retail Industry, Retail Strategies, the competitive behaviour of Retail Institutions, the buying behaviour of consumers, store and merchandise design, and retail location management issues.

  • Applicable Majors: ADVE, AUTF, AUTO, BADM, BAHR, BAMK, BMKN, BMKT, BSRO, BUSG, BUSN, OFAE, SKIR
  • In class Equivalent: MGMT 1000 Retail Management
  • Prerequisite: MKTG 1000 Introduction to Marketing, MKTG 1012 Marketing 1 or MKTG1004 Marketing Foundations
  • Semester Start/End Date: May 10th – August 16th
  • Final Exam: Yes (In-Person)
  • Course Fee

Course List

Small Business & Entrepreneurship, Introduction

BUSI 2012 – CRN 30078 – Credit Course:

This course is designed to provide the student with an introduction to small business and entrepreneurship and to help develop certain entrepreneurial success skills which are important for small business ownership. the student will develop a general knowledge of the historical and political context of small business in Canada and of the major functional areas of business management.

  • Applicable Major: AUBU, ADVE, AUTF, AUTO, BAAC, BACN, BACT, BADM, BAHR, BAIS, BAMK, BCAC, BMKN, BMKT, BSTU, BUIS, BUSG, BUSN, COPA, COPR, CULN, GOLF, HADM, HMGT, OFAE, OPTI, SKIR, TOUR, TRVL
  • In class Equivalent: BUSI 2000 Entrepreneurship and Small Business
  • Prerequisite: None
  • Semester Start/End Date: May 10th – August 16th
  • Final Exam: Yes (In-Person)
  • Course Fee

Course List

Statistics

STAT 2004 – CRN 30079 – Credit Course:

This is an introductory course in statistics. It covers the following topics: introduction to statistics; organization and graphing of data; measures of location; measures of variation; probability distributions; sampling distributions; confidence intervals; hypothesis testing; statistical process control; Chi-square distribution; regression and correlation. The software package Minitab is used.

  • Applicable Major: AUBU, AVIA, BAAC, BACN, BACT, BADM, BAHR, BAIS, BAMK, BMKN, BMKT, BSTU, BUIS, BUSG, BUSN, COPA, COPR, ENVR, OFAE, TOUR, TRVL
  • In class Equivalent: STAT 2000 Statistics
  • Prerequisite: None
  • Semester Start/End Date: May 10th – August 16th
  • Mid-Term Exam: Yes (In-Person)
  • Final Exam: Yes (In-Person)
  • Course Fee

Course List

Strategic Planning

MGMT 3009 – CRN 30087 – Credit Course:

The student will examine strategy and policy tools for decision making and problem solving. Students will examine and study a variety of business cases to develop insights into the complex challenges faced in business. Student communication, both oral and written, as well as analytical skills, will be stressed in the course along with the ability to work effectively in small groups.

  • Applicable Major: AUBU, AUTF, AUTO, AVIA, BAAC, BADM, BAHR, BAMK, BCAC, BSDM, BSSA, BSTL, BUSG, BUSN, COPA, COPR, SKIR
  • In class Equivalent: MGMT 3001 Managerial Decision Making
  • Prerequisite: None
  • Semester Start/End Date: May 10th – August 16th
  • Final Exam: Yes
  • Course Fee

Course List

Client Relations

Building and Maintaining Customer Relationships

BUSI 1015 – CRN 30156 – Credit Course:

In this course, students develop an understanding of customer service and the skills associated with understanding the needs of customers, meeting those needs, and fostering an environment that encourages customers to return. The course is of interest to anyone who works with customers, either internal or external, on a daily basis.

  • Applicable Major: BSCR
  • In class Equivalent: None
  • Prerequisite: None
  • Semester Start/End Date: May 10th – August 16th
  • Final Exam: Unproctored online
  • Course Fee

Course List

Creating a Corporate Service Culture

BUSI 1016 – CRN 30157 – Credit Course:

This course reviews the basics of corporate culture and how corporate culture impacts on customer service. Areas of study include service environment, organizational openness, and influencing others to adopt a service culture. As a project, students learn to create a customer service culture action plan based on identifying gaps between current and desired practices.

  • Applicable Major: BSCR
  • In class Equivalent: None
  • Prerequisite: None
  • Semester Start/End Date:
  • Final Exam: Yes
  • Course Fee

Course List

Developing Client Service Teams

BUSI 1017 – CRN 30158 – Credit Course:

In this course, students explore the economics of client value and the importance of building a quality service delivery team that ensures that service is provided in a stellar fashion and that employees buy-in to corporate culture and strategies that deliver the bottom line stakeholders are hoping to achieve.

  • Applicable Major: BSCR
  • In class Equivalent: None
  • Prerequisite: None
  • Semester Start/End Date:
  • Final Exam: Yes
  • Course Fee

Course List

Strategies for Fostering Client Loyalty

BUSI 1018 – CRN 30159 – Credit Course:

Goods and services are no longer adequate bases for establishing relationships with clients because clients attach an emotional connection to the products they use and to the businesses with which they interact. This course offers insights and ideas in order to create lasting and genuine customer relationships that will withstand the competitive overtures of other companies. Students explore the process of developing and sustaining client relationships that establish an emotional connection, manage difficult relationships (such as those that take place via technology or at great distances), and help to determine the pulse of client relationships.

  • Applicable Major: BSCR
  • In class Equivalent: None
  • Prerequisite: None
  • Semester Start/End Date:
  • Final Exam: Yes
  • Course Fee

Course List

Ethical Issues in Business

ETHC 1001 – CRN 30160 – Credit Course:

An introduction to the study of ethics in business using the Case Study Method. Organizations which are supportive of a positive ethical culture enjoy critical competitive advantages, such as a good reputation and the respect and support of their clients, employees and other stakeholders. This course is designed to assist employees in developing and understanding a framework with which to make ethical decisions. Cases will be drawn from real business situations. Research papers and case studies will be used to formulate the discussion topics.

  • Applicable Major: BSCR
  • In class Equivalent: None
  • Prerequisite: None
  • Semester Start/End Date:
  • Final Exam: Yes
  • Course Fee

Course List