Welcome to the 2017 Georgian Auto Show
The Automotive Business School of Canada is pleased to introduce you to the newly redesigned Georgian Auto Show, the largest outdoor student-run automotive show in North America. This year’s event will focus on innovations within the automotive industry, specifically in safety technologies, fuel advancements and the connected car experience, showcasing many new features, services and experiences for our visitors of all ages, their families and our manufacturers to enjoy.
Saturday, June 3: 10 a.m. to 6 p.m.
Sunday, June 4: 10 a.m. to 6 p.m.
Daily: $5 in advance – $7 at the door
Weekend pass: $10 in advance – $15 at the door
Kids under 12 are free
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“We’ve just returned from the auto show! It was our first time visiting and we loved it – my son said it was way better than the Toronto show which he found quite overwhelming. We visited all of the tents and then had a fabulous lunch, which we thought was very good value and very tasty.”
“I would just like to say thanks to you and your students for putting on a great show on the weekend. My son and I thoroughly enjoyed it. I have attended the Toronto international show many times, but stopped going a few years ago, as it is SO large and exhausting (especially with children in tow). Your show has a ‘just right’ feel to it. I’m looking forward to next year. Thanks again.”
“My husband and I attended the Georgian College Auto Show and both of us were so impressed with the calibre of students in the Automotive program. They answered all our questions, were polite and showcased excellent customer service skills and displayed a professional appearance.”
“Just wanted to tell you how impressed we were with the auto show. It was the first one we ever attended we thought the event was excellent. I was also pleased with all the accessibility features. The wooden stairs placed on the grassy slope were a great idea. The best part of all was the opportunity to try a lot of cars. We ended up buying a Kia product yesterday and that was a direct result of trying one of their cars at the show.”
Some of the amazing attractions at the 2016 Georgian College Auto Show
Friday, June 3
1 p.m. – Ron Groves, Plug’n Drive
2 p.m. – Spinal Cord Injury Ontario
3 p.m. – Ontario Motor Vehicle Industry Council
Saturday, June 4
11 a.m. – Ontario Motor Vehicle Industry Council
noon – Jim Kenzie, Motoring
1 p.m. – Amanda Troupe, Ladies Carsense
Pfaff Autocross Track
The Pfaff Autocross Track provides the car enthusiast with an exciting off-road experience. A variety of vehicles will be onsite to rev up everyone’s engines. For a minimum donation of $5, you can have your own escorted test drive on the wet track. All donations go to Fort McMurray stabilization efforts.
Auto Show auction (main stage)
The Georgian College Auto Show annual auction is a popular event. Some of the items up for grabs will be manufacturer merchandise, sports tickets, golf green fees, electronics and much more. All proceeds from the auction will go toward student awards and scholarships for the Automotive Business School of Canada.
Electric Vehicle Experience
Plug’n Drive returns to the Georgian College Auto Show. Come for a test drive on an electric vehicle.
2017 student directors
Daniel Montesanti – ABSC degree student, fourth year
I was born and raised in Aurora, Ont., and I have been in love with cars ever since I was a child. I received a two-year business diploma at another Ontario college and found out about the ABSC program when applying for degrees. As soon as I saw the Automotive Business School of Canada, I knew right away that’s what I wanted to specialize in. I have been working in the automotive industry for over five years, for the majority of the time at Volkswagen, both at the dealer and corporate level. This program has given me the opportunity to network with a lot of people and I cannot wait to get out there and work in this massive industry! I have participated in two previous Georgian College Auto Shows. In 2015, I was the co-captain for Volkswagen and in 2016, I was captain for team Volkswagen. I am ecstatic to finish my years here at Georgian College as one of the directors for the auto show, using what I have learned from past shows and working with my colleagues. We can make this the best Georgian Auto Show yet!
Jonathan Smeenk – ABSC degree student, fourth year
I am extremely excited to be taking on the role of director of student experience in the 2017 Georgian College Auto Show! I am from Chatham-Kent, a small southwestern community between London and Windsor, Ont. Ever since I can remember I have been crazy in love with cars. I first heard about the Automotive Business School of Canada through an ad for the Georgian College Auto Show. As soon as I came to check it out, I knew this was the place for me. Throughout my time here, I have worked for Ford, Lincoln, MINI, BMW, Lexus, Subaru and Mazda at a dealership, head office or Auto Show levels. I have taken part in the Georgian College Auto Show every year so far, first as an ambassador, then as a team captain, and I am extremely excited to be a director for this coming year. I am passionate about ensuring everyone I work with has an awesome experience, and I am looking forward to working with each and every student who participates in the auto show this year.
After I am done my studies at Georgian College, my long-term goal is to become a dealer principal of a dealer group that spreads all throughout Canada. I love the dealership environment, and to be able to manage a dealership with a brand that I am passionate about would be a dream come true.
Bogdan Tofan-Petre – ABSC degree student, fourth year
I was raised mainly in Europe, more precisely Romania. I also lived in France for a number of years, which gave me the opportunity to learn a few languages along the way. Having a previous college diploma in sales management, I wanted to get into an industry that would be associated with my passion for cars, which has always been in me as long as I can remember.
Longing for Canada where I lived a bit in the ’90s and returning to study at a school which is a leader became a smart move.
Being at the ABSC, I feel I am truly where I belong, among the best of the best. As a fourth-year degree student, I cannot express in such short space the experience, knowledge and relationships this school has to offer its students.
My first time participating in the Georgian College Auto Show was back in 2015 as co-captain for Hyundai and in 2016, as captain for them. These experiences resulted in a tremendous learning and personal growth journey as I developed my organizational, discipline and human skills.
This made me want to become even more involved in the show, to put forward new ideas and stimulate a positive change for years to come. We believe as a team that this year will be very special as we are celebrating 32 years of auto show existence!
Looking forward to working with my colleagues to make this a Georgian success!
Alex Jursa – ABSC degree student, fourth year
I was born and raised here in Barrie, Ont. Growing up, I had constant exposure to both the new and used vehicle sales and the aftermarket side of the auto industry through my family’s business. This caused me to have a lifelong affection for anything with a motor. I started my postsecondary education at university majoring in history and sociology. It was not the right fit for me, however, and I then transferred to Georgian for the Automotive Business program after being told about it by a family member. After one semester, I knew I had made the right choice. I have since completed the two-year ABSC diploma program and am now on the way to completing the degree. In my time here, I have participated in two auto shows. In my first show, I was an ambassador for Ford. In my second show, I was co-captain of Mercedes-Benz. Since my first day at the ABSC, I knew that I wanted to experience one of the auto show director positions and now I finally have this opportunity as the 2017 director of customer experience! My passion is in making sure all the fine details are in place in order to ensure that everything goes perfectly and that every customer that comes through our gates has an awesome experience and wants to return for years to come. After I graduate from this program, I hope to find a job at the corporate level with a luxury brand such as Porsche in order to fully challenge myself. I am looking forward to working with my fellow directors to make sure that the 2017 Georgian Auto Show is better than ever and I look forward to seeing everybody there!
Jason Westelaken– ABSC degree student, fourth year
I am from Wallacetown, Ont., a small rural area west of London. Born and raised on a farm, I have a passion for entrepreneurship with sights of owning my own business one day. Upon learning about ABSC, I knew immediately this program was the perfect fit for me. The opportunity to work while studying gives me both the knowledge and experience needed when I graduate to be successful in the automotive industry. I love to talk to others about my program choice and what about it makes it enjoyable for me. What fuels me is to inspire others and teach them about the ABSC program and all the opportunities it has to offer. This is my fourth year participating in the auto show, with previous experience as an ambassador for Hyundai, Mazda and Kia. I cannot wait to get involved in the 2017 Georgian College Auto Show and provide my thoughts and ideas as the director of performance and sponsorship!
2016 Georgian College Auto Show schedule
Friday, June 3
- 11 a.m.: Opening ceremony (main stage)
- Noon: Show opens
- 1 p.m.: Speaker Series – Plug’n Drive
- 2 p.m.: Speaker Series – Spinal Cord Injury of Ontario
- 3 p.m.: Speaker Series – Ontario Motor Vehicle Industry Council
- 6 p.m.: Show closes
Saturday, June 4
- 10 a.m.: Show opens
- 11 a.m.: Speaker Series – Ontario Motor Vehicle Industry Council
- Noon: Speaker Series – Motoring (Jim Kenzie)
- 1 p.m.: Speaker Series – Ladies Carsense
- 3 p.m.: Show and Shine People’s Choice Award presentation (main stage)
- 6 p.m.: Show closes
Sunday, June 5
- 10 a.m.: Show opens
- Noon: Registration for auction
- 1 p.m.: Auction
- 3 p.m.: Show and Shine People’s Choice Award presentation
- 6 p.m.: Show closes
If you are interested in sponsoring the 2016 Georgian College Auto Show, please contact the student director, performance and sponsorship.
A big thank you to the Georgian College Students’ Association for sponsoring our committee clothing this year.
Our 2016 sponsors include:
Barrie Police – Barrie Police Teams Up With Georgian College Auto Show
Canadian Auto Dealer Magazine – Promotional video
Now hiring 2017 auto show student directors
Student director committee positions currently available for the 2017 Georgian College Auto Show – June 2 to 4, 2017.
Student directors are leadership positions held by ABSC students for the 2017 Georgian College Auto Show. Directors work to engage students, exhibitors and suppliers in meaningful pursuits, while supporting the programming interests and advocacy platforms of the Automotive Business School of Canada and the Georgian College Auto Show Committee.
As resource providers, event planners, program developers, and creative designers, student directors contribute immensely to the overall student experience at Georgian College. The Georgian College Auto Show Mentor Committee strives to develop its student directors into high performing leaders through ongoing job training and professional development. Student directors are paid positions from Sept. 25, 2016 to June 17, 2017 (38 weeks/19 pay periods). Holding a student director position does require a fixed time commitment but hours are flexible depending on academic duties (not including set-up days, show days, tear down).
Please note this position qualifies for the Co-curricular Record approved by the auto show student manager OR a co-op placement if approved jointly by your program co-ordinator and co-operative education consultant.
Student director, customer service
Working with an auto show advisor, the incumbent is responsible for the co-ordination of show and community events. The incumbent sources and organizes the show events including live auction, Show & shine and Pfaff Porsche racetrack, as well as being responsible for representing the Auto Show at community events. The incumbent is responsible for the culinary village. The incumbent is also responsible for a division of automotive manufacturers.
Student director, marketing and media relations
Working with an auto show advisor, the incumbent co-ordinates all auto show advertising design, sales and promotion, media relations, website, social media and internal and external communications. The incumbent works with the company printing the program to co-ordinate editorial copy. The incumbent is also responsible for a division of automotive manufacturers.
Student director, performance and sponsorship
Working with an auto show advisor, the incumbent is responsible for finding vendors and organizing the performance area. The incumbent is responsible for contacting past sponsors and sourcing new sponsorship for the show. The incumbent is also responsible for a division of automotive manufacturers.
Student director, site management and logistics
Working with an auto show advisor, the incumbent is responsible for all physical resources associated with the show. He/she works in co-operation with the manager of Electrical Services and Physical Resources staff as well as the operations manager from JJL Events. The incumbent is also responsible for a division of automotive manufacturers.
Student director, student experience
Working with an auto show advisor, the incumbent is responsible for co-ordinating student teams for the auto show as well as support events including product training, customer service training, team building events, the point system, and team management. The incumbent will also ensure the contact sheet for manufacturers and other exhibitors is up-to-date. The incumbent is also responsible for a division of automotive manufacturers.
Application forms are available at the auto show office or email Sebrina Westbrooke for a copy. Please drop completed applications into the drop box at the auto show office.
Applications due June 8.