Skip to: Navigation | Content | Footer

Close

Reflection of Fall 2012 Semester

Published on December 18, 2012 by in Auto Blog

0

AJAC TestFest 2012

AJAC TestFest

The second half of the Fall semester 2012 quickly passed with many events and opportunities. As midterms quickly approached the annual AJAC TestFest was held at Niagara-on-the-lake. This event is a rare (honorarium & all expenses paid) opportunity that is offered exclusively for ABSC students where we receive the opportunity to meet manufacturer representatives and journalist while gaining valuable experience.

Presidents of VW, Audi, Porsche Canada

 

Presidents Visit – Volkswagen, Audi, and Porsche Canada

John White, Wolfgang Hoffman, and Joe Lawrence (Presidents of VW, Audi, Porsche) held a panel discussion with ABSC students sharing the career and education paths they have followed to get to where they are today. Their product driven enthusiasm and experience played a key role in their careers today. Additionally, students were quizzed at the end of the  panel discussion where prizes were given out and included Blue Mountain ski passes and a Volkswagen to drive for two weeks.

VP Subaru Canada

 

Subaru Canada

Don Durst (Vice President of Subaru Canada) and Suzanne Aquino (Director of Sales Planning and Dealer Development) discussed Subaru’s niche marketplace, retention, their future, and the overall advancements and evolution of the automotive industry. They briefly touch on their career paths and the challenges women are faced with in the automotive industry. The presentation/discussion concluded with an intimate Pizza lunch where ABSC students received the opportunity to network and ask questions one-on-one with the presidents.

Check out ABSC Facebook page for full picture albums.

Fall 2012 was yet another eventful semester filled with many opportunities and on campus events. From President visits to a dedicated Student Aftermarket Day, the ABSC ends the term strong with gained knowledge, wisdom, and experience for our students!

0

Current students visiting the exhibitors

The Automotive Industries Association of Canada (AIA) holds an annual conference and career fair strictly for ABSC students. Through this event students have the opportunity to meet aftermarket industry leaders, job seekers, and most importantly the aftermarket’s perspective on many trending topics. Trending topics were the feature of each panel. This year the panel topics were Technology and Customer Management panels and was discussed at length by industry leaders.

Technology Panel

With the panel consisting of Kristine Brown (Wakefield Canada), Susan Hitchon (Schrader), Malcolm Sissmore (Delphi Product & Service) and Dave Illes (Tenneco), each representative from their respective company discussed the impacts and changes of technology to the industry and their organization.

A topic that is always trending in the aftermarket industry is the relationship with the OES (Original Equipment Service). As technological advancements are made and patents by the OEM become more prevalent, the aftermarket industry faces the challenge of repairing these technical systems and features with limited access to resources. Consequently the aftermarket industry’s right to repair is jeopardized. While actions have been made with a voluntary agreement signed amongst key players of the automotive industry, the limited access to theses resources (due to a variety of factors including price) still remains a concern (Canadian Automotive Service Information Standard CASIS).

With the environment being a growing concern the direction of paperless documents are being led by technological advancements. In further depth this includes the electronic billing and collecting of accounts, therefore being environmentally friendly and efficient. In terms of efficiency, companies are dispatching transportation and shipments on the basis of a computerized system. This computerized system considers a variety of factors from load to location and calculates the most efficient route while combining several other shipment locations to this route. As technology continues to advance, the aftermarket industry will continue to evolve.

Room full of students!

Customer Management Panel

The Customer Management Panel consisted of Tony Canade (Assured Automotive),  John Watt (J-Watt – Consultative Automotive Inc.), Linda Donnini (Uni-Select), and Mathew Wilson (Exide Technologies).

It is clearly described that customer management is the “life blood of any organization.” The concept that customer management tools are used to deliver expectations was thoroughly discussed.  However, a great emphasis was put on the appropriate use of these tools. The panel emphasized that these tools will not automatically perform the role of customer management on its own. These tools are a resource in performing satisfactory customer management. While having a high volume of customers is important, the analogy of an overflowing cup was used to represent the mishandling that comes along with high volume. Furthermore, each representative of the panel discuss loyalty programs and the importance of listening to their customers needs in order to grow. In today’s competitive marketplace, loyalty is becoming a rare trait in consumers, where the saying, “If you want loyalty buy a dog” was coined. As a result, the example of offering new and competitive rates in sectors like insurance is important in retaining customers. Overall, with the opportunity to impress customers are being coming smaller, the importance of developing and maintaining a trusting and respectable relationship is very important in customer management. In correlation to the panels presented by industry leaders, there were two student presentations that were selected to provide insight on their research conducted on each top above.

Student Panel presentation

Student Panel presentation

 Student Presentation: The Connected Car & Customer Management

The Connected Car’s presentation discussed new technology being integrated into vehicles and the effects on aftermarket and technician training.  The Customer Management presentation examined the effective use of CRM software and responding to CSI scores.

Winner and AAEC Certificates

With two student presentations, the Customer Management presentation was voted to present in Quebec City at an AIA event in the new year! Furthermore, those who have completed AAEC (Automotive Aftermarket E-Learning Certificate) received their certificate and shared the experience with the industry leaders.

Students receiving their AAEC certificates

Prizes and Jeopardy

Three $1000 scholarships, a MacBook Pro, and everything in between were given by a variety of sponsors at the event.  A leisure game of Jeopardy was played at the end of the day to sum up our findings and provide the students a chance to win many amazing prizes thanks to the aftermarket companies present!

Prize and scholarship winners!

 

Queen Elizabeth II Diamond Jubilee Medal Presentation

Queen Elizabeth II Diamond Jubilee Medal

 

The Queen Elizabeth II Diamond Jubilee Medal presentations was one of the highlights of the day, where our very own Professor John Jackson, Professor Danica Kelso, and Dr. Marie-Noëlle Bonicalzi received a Jubilee Medal for their contributions to the automotive industry. What a very proud moment for the Automotive Business School of Canada!

Career Fair and Sponsors

With an array of aftermarket industry sponsors, the events had 15 booths promoting their products and the available careers within their company. This offered ABSC students the great opportunity to network and align themselves with future employers (or co-op placements).

Read the local coverage on this event featured in: The Barrie Examiner

http://www.thebarrieexaminer.com/2012/11/16/georgian-college-students-meet-with-industry-leaders

 

Please enjoy more photos from the event below.

Students visiting the exhibitors

 

 

 

 

 

 

 

 

 

Career Fair

 

 

Career Fair

 

 

0

AJAC Test Fest – Niagara On The Lake 2012

 

Every year the Automotive Journalist Association of Canada (AJAC) hold TestFest at Niagara-on-the-Lake’s airport.  AJAC members from across Canada assemble to test drive new vehicles under the same conditions and circumstances. Upon completing test-drives,  journalist’s vote for the vehicle that they believe is best in its’ class. Once each class has a selected winner, the vehicles are tested and voted again for Car of the Year. For further details on AJAC and Car of the Year please visit http://www.ajac.ca/web/ccoty/The purpose of the Canadian Car of the Year Awards (CCOTY) program, created by journalist members of the Automobile Journalists Association of Canada (AJAC), is to provide consumers with sound, comparative information on vehicles that are new to the market.

Each year AJAC hires students for the entire week from the Automotive Business School of Canada at Georgian College for the unique opportunity to take part in the operations of TestFest. The opportunity gives students first- hand experience with event planning and in addition the opportunity to meet manufacturer representatives from all the automotive brands and a variety of internationally known journalists.

Below is a photo gallery of our students week there.

 

Organizing and managing keys

More keys to organize!

Vehicle cleaning and coordination

Lining them up

So many cars so little time!

Plug-in Electric Vehicles

What better venue than an airport

Some favourites

Some  favourites

 

 

0

Road Rally Orientation WeekOrientation Week at the Automotive Business School of Canada

Summer came to a screeching halt as the school year commenced once again. With first year students arriving and many students returning from co-op terms, September and October were busy months here at the Automotive Business School of Canada. Our schedules were packed with a few industry events and fun!

In September, orientation began with the traditional Road Rally through the city of Barrie followed by dinner at the TLC.

As our first year students settled in, our first automotive event of the year started off with an Economic Conference at the Westin in Toronto sponsored by Lexus on the Park (Rowntree Enterprises Inc.). Brian Beaulieu of ITR Economic Trends covered a wide variety of topics that brought great economic knowledge to many that attended the event.

Lexus on the Park

 

The entire conference underlined Canada’s relationship and strong ties with the U.S, and how it will in turn affect the Canadian economy negatively. Unfortunately, the U.S economy is tangled in deficit that requires serious attention.

Brian Beaulieu: US Economic A Personal Anecdote

According to Brian, the U.S economy will affect nations like China that thrive on U.S consumptions of their goods. An interesting fun fact forecasted by Beaulieu, claims that the second half of 2015 the U.S will be favored in terms of production and manufacturing over China!  Additionally, Brian stated from a global perspective that in the second half of 2013 we will endure a broad base recession. Further down the road in 2030 to 2040 Beaulieu claims a great depression will take place.

 

TADA Digital Dealer Conference

The following week was scheduled with the Trillium Automotive Dealer Association (TADA) Digital Dealer Conference. The Digital Dealer Conference covered important factors that dealers should partake in to become up-to-date with the digital world. Guest speakers discussed topics that included webpage interface & layout, Google Adwords, online reputation, express service, and customer retention. Thanks to the generous support from Reynolds and Reynolds 25 of our students were able to attend this event at no cost!

A notable mention was Tim Wilson of Google, who exposed many important tips and tricks in relation to the use of Google and how to draw traffic to your website.  At the end all the topics tied together and became a useful step-by-step process of becoming an active Digital Dealer.

 

Below is a list of the presenters at this conference. 

Sean Stephens – Tree Frog Interactive

Tim Wilson – Google

Jeff Cowan – The Truth about Express Service

Heather MacKinnon – DealerRater

Todd Smith – ActiveEngage Inc.

Shaun Raines – Driving Sales University

 

Dianne Craig, Presidnet Ford Motor Company of Canada

Dianne Craig, CEO  Ford Motor Company of Canada Limited visited the Barrie campus of Georgian College on Sept.26, where she discussed Ford’s long journey in comparison to the other domestic brands. Most importantly, Dianne disclosed Ford’s struggles during the recession and the turnaround success with CEO Alan Mulally. She shared her career path and the effects of increasing gas prices in regards to their number one selling F-150. Students enjoyed hearing her personal journey to where she is today and were thrilled to meet her in person.

Ford Drive One 4UR Community – Barrie Ford

On Sun. Sept. 30 twelve first year ABSC students volunteered their time as test drive consultants with the Ford Drive One 4UR Community event organized by the Research Analyst program at Georgian College. The public had the opportunity to test drive the 2013 Ford vehicle line-up and ask questions of the staff of Barrie Ford. 100 test drives were completed with all proceeds going towards funding student research projects with local charities. It was fun hanging out with Growler, Georgian College’s mascot, as seen in the picture below!

Evolution: Change is Good

Published on November 6, 2012 by in Auto Blog

0

Automotive Business School of Canada Branding2012 has been an eventful year for the Automotive Business School of Canada at Georgian College. From the rebranding of the Canadian Automotive Institute to the evolution of our monumental three-year Business Administration Automotive Marketing Program into a two-year Automotive Business diploma, our school has truly advanced.

As the new generation of Automotive Business students begins to emerge, Auto Addiction has been revived. While our previous posts were filled with incredible automotive reviews, Auto Addiction’s new direction will be covering ABSC related events, alumni interviews, co-op placements, automotive and course related articles. Primarily, Auto Addiction’s objective is to become an informative hub for current and potential students.  Secondly, to display the endless opportunities and networks available that keep students driven at the Automotive Business School of Canada.

My name is Kevin and I am a second year student in the Automotive Business – two-year diploma program. I have a brief background in the service sector at the dealership level. Thanks to the great co-op opportunities at the Automotive Business School of Canada, I completed my first co-op term at a corporate head office. I am a very approachable person, so please feel free to drop by my office (a.k.a the closet) in the student lounge (H127) at the Barrie campus if you have any suggestions or comments.

 

Farewell, Auto Addiction

Published on February 7, 2012 by in Auto Blog

0

collage

I’ve had a great experience at the Canadian Automotive Institute. Three years after stepping foot in the door for the first time, I’ve come a long way and accomplished things I could have never dreamed of. I recently came across an old project I submitted approximately a year ago, where I listed my career aspirations as two options: Become a paid automotive journalist, or work in the public relations department of a major automotive manufacturer. I can now say that I’ve done both, and oddly enough, the latter is the reason for this farewell to Auto Addiction.

For anyone that’s ever taken the time to read my automotive ramblings and opinions, I would like to thank you for humouring my so-called insights. From March 2011 to December 2011, I tested and reviewed 38 different nameplates from 19 different manufacturers. Some were good, some were bad, and a few were great, but all of them were different and each had their own redeeming qualities. So to you, the automotive enthusiast, I extend a heartfelt thanks. If it wasn’t for you, there wouldn’t be people like me doing this stuff, and I loved every single minute of it.

Quite frequently I get asked, what’s the best car you’ve ever driven? That’s a difficult question, one that I can’t ever give a straight answer to, so for you, here’s my compilation of favourites out of the last year and some fun facts just because.

March – December 2011

  • Approximate kilometers driven: 29,945
  • Average fuel economy: 10 L/100 km
  • Lightest vehicle tested: 2012 Fiat 500 / 2012 Hyundai Accent (tied) – 2,434 lb
  • Heaviest vehicle tested: 2011 Ford F-150 EcoBoost – 5,577 lb
  • Most powerful vehicle tested: 2011 Cadillac CTS-V SportWagon – 556 hp
  • Least powerful vehicle tested: 2012 Fiat 500 – 101 hp
  • Most fuel efficient vehicle (real-world average): 2011 Kia Optima Hybrid – 6.7 L/100 km
  • Least fuel efficient vehicle (real-world average): 2011 Cadillac CTS-V SportWagon – 16.8 L/100 km
  • Most expensive vehicle tested: Cadillac CTS-V SportWagon – $74,820
  • Least expensive vehicle tested: 2012 Hyundai Accent – $18,694

Best SUV – 2011 Volkswagen Touareg TDI

Best Subcompact Car – 2012 Chevrolet Sonic

Best Compact Car – 2011 Honda Civic Si

Best Family Car – 2011 Kia Optima SX

Best Performance Car – 2011 Cadillac CTS-V SportWagon

- Chuck Reimer for Auto Addiction -

Driven: 2012 Hyundai Veloster

Published on February 4, 2012 by in Auto Blog, Reviews

0

OLYMPUS DIGITAL CAMERA

So, is anyone surprised that Hyundai has gone out and busted through some boundaries again? This company seems virtually unstoppable, turning everything it touches into automotive gold as of late. The new Veloster has a name that is difficult to pronounce right on first attempt, but it only takes one try to like this little car. While the styling may be a little too much for some, it has all the right curves to pique our interest. The recently announced Veloster Turbo has now stolen most of the thunder, but that one’s still a ways off, so let’s focus on here and now. The Veloster is available in a veritable rainbow of colour choices, but we were given a Triathlon Grey example with black cloth interior. On colourful versions equipped with the Tech Package, the wheels are upgraded to 18” rolling stock with body-coloured inserts running through each of the five spokes. Our monochrome tester received black spoke inserts rather than grey to contrast the wheel colour.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

With its wide maw and glaring headlights, the petite Veloster looks like it’s going to attempt to swallow you whole. Big fender arches create a wide front end on the car, but it helps direct wind past the wheels to create less drag, so it’s functional as well as stylistic. The Veloster comes packed with a lot of kit inside and out for its measly starting price of $18,999. On the exterior, the base Veloster already delivers 17-inch alloy wheels, fog lights, and center-mounted exhaust outlet that looks concept-worthy. Moving up to the Tech Package buys you an upgrade to 18-inch wheels with the coloured inserts and a panoramic sunroof.

2012_hyundai_veloster_autoaddic_002w

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

Of course, the unique selling point of the Veloster is its 4-door hatchback configuration. That’s right, four doors, including the hatch. This is the car that tries to please everyone, including the driver that wants to pilot a sporty two-door coupe, and the passengers that desire easy access into the back seats. To an extent, it does succeed in this mission, becoming a sort of Jekyll and Hyde story in the process. You see, the passenger side of the Veloster hides an extra door; and not a suicide door like some previous 3-door attempts in the industry, but a real independent door. Mind you, with that sloping roofline, you’ll need to warn back seat riders of the low entry point if you value their noggin.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

Inside the car, the standard equipment keeps wowing the audience, as even in the base model you’ll find goodies such as a 7-inch touchscreen to handle multimedia activities and display the image from the standard backup camera! Also standard is Bluetooth connectivity, steering wheel-mounted audio and cruise controls, heated front seats, and push-button start. These are unparalleled features for under $20K. For an additional $3,500, the Tech Package ports more features into the interior such as navigation for that already-present 7-inch touchscreen, two extra speakers for the audio system, and leather-wrapped steering wheel/shift knob. The front buckets in the Veloster are well-bolstered and perhaps a bit firm, but they hold you in place magnificently during spirited driving exercises.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

The biggest drawback of the Veloster is its lackluster performance capabilities. Of course, the forthcoming Turbo will eliminate that issue rather efficiently, but again, we don’t have the Turbo yet. The Veloster now makes do with the 1.6 liter four-cylinder direct injected unit cribbed from the Accent, and it feels exactly the same, except for the fact that the Veloster is actually heavier than the Accent, and therefore, slower. For all the sporting good looks of the Veloster, it seems to be lost when you try to put your foot down. The 1.6L features the same output seen in the Accent, which is 138 horsepower and 123 lb-ft of torque. Not exactly monster numbers, but it does play towards impressive fuel economy. However, because of the weight differential, again the Veloster loses this game to the Accent. Throughout our test week of driving, we averaged 8.8 liters per 100 kilometers. The Veloster w/Tech Package and 6-speed manual is rated at 7.2/4.9 (city/hwy), so you can see we fell a bit behind the mark.

So if it can’t win on power or efficiency, what does the Veloster have to compete against its lesser brethren? For starters, much prettier styling. Add to that the substantial amount of standard equipment found in the Veloster, and it makes a pretty decent case for itself. If it were our money being spent, however, we’d most certainly be holding out for the Veloster Turbo.

We like…

  • Sporty, youthful styling
  • Loads of standard equipment for under $20K

We don’t like…

  • Performance doesn’t live up to styling
  • Lack of steering feedback
  • Long clutch travel

Quick Spec Summary

2012 Hyundai Veloster
Triathlon Grey with Black Cloth w/Black Leatherette Bolsters
6-speed manual transmission
1.6 liter I4 – 138 hp / 123 lb-ft
Curb Weight – 1,243 kg / 2,740 lb
50 L tank – 7.2 / 4.9 L/100km (city/hwy)
Recommended Fuel – Regular

Base MSRP – $18,999
Options – $3,500
Destination - $1,495
Total MSRP – $23,994

Options on Tester

  • Tech Package – $3,500

Chuck Reimer for Auto Addiction
**Full disclosure: at the time of this writing, this author was on a co-op work term with an automotive manufacturer; however, this press vehicle was driven prior to employment.** 

Driven: 2012 Hyundai Genesis

Published on January 22, 2012 by in Auto Blog, Reviews

0

OLYMPUS DIGITAL CAMERA

The Hyundai Genesis was an impressive car when it was first thrust upon the world as the most expensive and most powerful car Hyundai had ever attempted to sell. 7 Series size, 5 Series performance, 3 Series price. Still, it was a Hyundai, and it would take an extremely open-minded luxury car buyer to see the merits of plunking down $50,000 on something with that slanted ‘H’ on the hood (which is why it isn’t there). Removing the corporate logo from the schnoz wasn’t enough to fool as many buyers as they’d initially hoped, and their sales targets were a long ways away from reality. But nevertheless, here was a car that showcased the best of the best from Hyundai, a company that people were still struggling to take seriously in 2008. Four years later, people seem to have adjusted to the notion of a Hyundai luxury car, and never being ones to sit on their heels, this prompted Hyundai to make the Genesis even better. 2012 brings about a slew of mechanical changes, the most noteworthy being the addition of a 5.0 liter V8 in the new R-Spec trim, punching a 429 horsepower hole into the wind. Not far behind in terms of significance is the upgraded 3.8L Lambda V6, which now benefits from direct injection treatment, pushing the power up to 333 hp and 291 lb-ft of torque; a 15% increase in power, all while returning almost identical fuel economy. But that’s not all; the 2012 Genesis sedan receives a new 8-speed automatic transmission across the board, helping to improve smoothness of power delivery and fuel efficiency even more.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

The exterior received mild tweaks as well, with a new headlight design that integrates a swoopy LED positioning light into the light fixture. This creates a very cool look when you see the car approaching at night. The 18-inch wheels on our tester looked a little small in a 7 Series-sized car, and we would certainly recommend moving up to 19s, or even 20-inch wheels wouldn’t look out of place here.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

The interior of the Genesis is where the luxury magic happens, and our tester was loaded up with the optional Technology Package, which adds premium features such as Smart Cruise Control, electric rear window sunshade, navigation system with 8-inch display, and a 17-speaker Lexicon audio system that assaults your eardrums in glorious 7.1 surround sound. And these are features on top of already standard equipment such as heated front and rear seats, push-button start, and leather-wrapped, heated steering wheel. The Genesis is made to coddle its occupants, and it does so in majestic fashion, with acres of soft leather and room in the back seat to sprawl out and relax as your chauffeur takes you about town (wishful thinking?).

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

On the road, the Genesis exhibits a fair amount of body roll, more than we were expecting for a so-called ‘sport sedan’, especially after having previously spent some time in the Genesis R-Spec. The suspension seems to be permanently set to comfort mode, which is perhaps more fitting to the car than the notion of ‘sport’. The steering is weighted heavy, and this is one area where you can most obviously tell the influence of the BMW 5 Series that was benchmarked in the engineering of this car. We were a little disappointed at the real world fuel economy of this car after having visions of direct injection and 8-speed transmissions dancing in our heads. The Genesis V6 is rated at 11.1/6.9 liters per 100 kilometers (city/hwy), and after a week of mixed driving, we came away with an average of 11.2 L/100km. Overall, this isn’t a bad result for a car that weighs a better part of two tons, but we expected better highway results than we were able to manage.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

Our tester was as loaded as much as is possible in the V6 configuration and totalled up at $51,259 including delivery & destination. Consider the fact that the BMW 5 Series starts at $54,500 and goes up quickly from there if you were to add in all the premium tech goodies that the Genesis has. In fact, when similarly equipped, the 5 Series will hit you for an additional $15,000 over the price of the Genesis, not to mention the 90 horsepower advantage the Genesis holds over the BMW. Yes, when you look at the apples to apples comparison, the Genesis is a considerable bargain in the luxury world, but alas, the luxury buyer is typically wrapped up in image and brand cachet, not how much of a deal they got. That being the case, the Hyundai will lose to the BMW every time. Perhaps it’s time the bigwigs at Hyundai sat down at created their own luxury arm, one that eschews the bargain basement image that Hyundai unfortunately still carries.

We like…

  • This is the beancounter’s luxury vehicle
  • New V6 produces effortless, smooth power
  • New styling tweaks

We don’t like…

  • 18-inch rims are too small
  • Hwy fuel economy
  • Too much body roll

Quick Spec Summary

2012 Hyundai Genesis 3.8 w/Technology Package
Platinum Metallic with Black Leather interior
8-speed automatic transmission
3.8L V6 – 333 hp / 291 lb-ft
Curb Weight – 1,801 / 3,970 lb
73 L tank – 11.1 / 6.9 L/100km (city/hwy)
Recommended Fuel – Regular

Base MSRP – $49,499
Options – $0
Delivery & Destination - $1,760
Total MSRP – $51,259

No options on Tester

Chuck Reimer for Auto Addiction

**Full disclosure: at the time of this writing, this author was on a co-op work term with an automotive manufacturer; however, this press vehicle was driven prior to employment.** 

Driven: 2012 Kia Rio 5-door

Published on January 22, 2012 by in Auto Blog, Reviews

0

OLYMPUS DIGITAL CAMERA

Within the last two years, the Koreans have really made their presence known in the automotive industry. Hyundai has really come into its own, and their subsidiary, Kia, is coming along nicely as well. With design guru Peter Schreyer at the helm, Kia has introduced some fantastic vehicles over the past few years, and the world is beginning to take notice. The media world at least is paying attention, as the gamut of AJAC journalists named the Kia Optima as the Best Family Car Under $30K, and the Optima Hybrid as Best Family Car Over $30K. The new Kia Rio scored a close second place in Best Car Under $21K, a mere 2 points behind the winning Hyundai Accent with which it shares most mechanical parts. Kia has never yet managed to set the sales floor on fire the way Hyundai has, even though our opinion would say that just about every Kia counterpart looks – and possibly performs – better than the Hyundai variant. While the Hyundai Accent leads the sales race in the subcompact arena by a fair margin, the Kia Rio finished 2011 in sixth place. In between, the Nissan Versa and Ford Fiesta make up second and third, while the Mazda2 and Toyota Yaris complete the rest of the field in front of the Rio.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

The new for 2012 Kia Rio is quite a piece of kit, and when the consumer world realizes what Kia is offering them, perhaps sales will pick up from sixth place. Our Rio EX tester was finished in Bright Silver Metallic with Black cloth interior, and came complete with a 6-speed manual transmission. While some of these terms may lead you to assume ‘base, base, base!’, our tester was anything but. At a price of $19,100, our tester featured a few niceties in the interior that are generally unheard of in the subcompact segment, such as heated front seats, sunroof, and power folding mirrors. The Rio shares its interior layout with other new Kia offerings (Sportage, Optima) and looks much more upscale than its small size would suggest. The switchgear on the center stack is solid and operates with the smoothness of a Volkswagen. Media is controlled via a mixture of tactile and touch buttons on and around a small colour display, and your sound output can originate from a variety of sources, including auxiliary/USB inputs, CD, or even satellite radio.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

The Rio is designed with tidy proportions, wheels pushed out to the corners to maximize interior room, and it has paid off. Not only is the Rio a handsome little car, but the interior is quite roomy as well, even in the backseat. Even adults will be able to sit comfortably in the back without cutting off circulation below the knees. The seats are a touch hard and may become uncomfortable over long hauls.

For such a small car, the Rio has a big face. Big headlights are swept back and run up the better part of the hood line. Large openings underneath house tiny foglights, and in the center of the front bumper, the grille opening gapes at you, as is becoming common in far too many vehicles now.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

Under the hood, the Rio hides one of the better mills currently found in the subcompact segment. This direct-injected 1.6 liter sees shared duty in the Hyundai Accent and Hyundai Veloster, and in all applications produces 138 horsepower and 123 lb-ft of torque. The Kia Rio sits right in between the previously mentioned Hyundai vehicles in terms of curb weight, which gives the Accent an advantage in fuel economy. Still, the Rio is rated at a wishful 6.6/4.9 liters per 100 kilometers (city/hwy), almost identical to the Accent. Our test of the Rio resulted in an average of 8 L/100km, which isn’t the best we’ve seen, but it is competitive in the segment.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

Our Rio EX tester rang in at $19,100 including delivery & destination, which at one time would have been out of the question for a subcompact car, and even more ridiculous for a Kia. This is a very different time, one in which this asking price is reasonable for the vehicle you get. The styling of the new Rio is bang-on, instantly moving into the (undoubtedly debatable) top spot for best looking subcompact car on the market. If that’s not enough to convince you, the fantastic engine underhood should help sweeten the deal. And we haven’t even mentioned the loaded interior yet, one that will make you pinch yourself to believe you’re in a subcompact car. Heated seats, power folding mirrors, satellite radio, and a sunroof are all excellent features that make your payment worth every cent, and that’s only scratching the surface. Kia has done a fantastic job with this new car, and definitely merits a look if you’re in the market for a subcompact.

We like…

  • Interior quality and features rivals Volkswagen
  • Nice notchy 6-speed manual
  • Great redesign

We don’t like…

  • Buzzy engine note
  • Steering is vague; dead spot on center
  • Hard seats

Quick Spec Summary

2012 Kia Rio EX
Bright Silver Metallic with Black cloth interior
6-speed manual transmission
1.6 liter I4 – 138 hp / 123 lb-ft
Curb Weight – 1,179 kg / 2,599 lb
43 L tank – 6.6 / 4.9 L/100km (city/hwy)
Recommended Fuel – Regular

Base MSRP – $17,495
Options – $150
Delivery & Destination - $1,455
Total MSRP – $19,100

Options on Tester

  • Colour Charge – $150
Chuck Reimer for Auto Addiction

**Full disclosure: at the time of this writing, this author was on a co-op work term with an automotive manufacturer; however, this press vehicle was driven prior to employment.**


Driven: 2012 Volkswagen Tiguan

Published on January 15, 2012 by in Auto Blog, Reviews

0

OLYMPUS DIGITAL CAMERA

The Volkswagen Tiguan, refreshed for 2012, represents another step in the German automaker’s new unified design scheme. Most of their vehicles have now undergone the surgery to make them look like part of a family, and as the Tiguan takes its turn under the knife, it receives some genes from the dignified Touareg. At once, the Tiguan looks more mature, becoming less cute/more ‘ute. Our tester was loaded in Highline trim, which means it receives some of the fancier gear to set it apart from the rest of the lineup. In the mix are things like 19-inch Savannah wheels with sporty rubber, Bi-Xenon headlights, and LED daytime running lights which look to be curbed straight from the Touareg parts bin. These things combine to create a sharp-dressed little crossover, albeit an expensive one as well. In this Highline trim, the Tiguan will set you back $44,155, including freight and PDI. For that money, you could just as well go purchase a BMW X3, but the Tiguan will easily rival its German competitor on features and value. It may not have the luxury behind its name, but the technology is all there.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

Inside the Tiguan, you might as well be in a BMW for the level of quality and features. In fact, at the price of the VW, the BMW is just getting started, and you’re likely to spend well over $50K to get the amenities in the X3 that our tester displayed. Items like Vienna leather seats, panoramic sunroof, and the Technology Package ($2,300) which adds things like touch screen navigation and a kick-ass Dynaudio stereo system. These are things that would make BMW go, show me the money!!! To a certain extent, you get the same response from VW, who is asking for over $40K for a small crossover, but this vehicle is well worth the price of entry. The seats are covered in sumptuous leather, and VW really knows how to do soft-touch dash materials like no one else. Here’s a hint to manufacturers looking to improve their interior material quality; go study how Volkswagen does it.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

The Sport Package ($1,900) is hard to resist for how it transforms the entire look of the Tiguan. The Sport Package includes those aforementioned gorgeous 19-inch wheels, Bi-Xenon headlights, and ‘U’-shaped LED daytime running lights. With these features included, suddenly the Tiguan becomes very chic, upscale, and frankly, a little bad-ass. There’s certainly a touch of attitude in those flared wheel arches. One point we need to mention that detracts from the appeal of the Sport Package is the addition of the so-called ‘sport suspension’. Sure, the Tiguan now corners like it thinks it’s a small sports car, but the sacrifice for this control is ride quality. If you value your spine and perhaps the integrity of your joints, you want to avoid this sport suspension at all costs. This leads us to a nasty conundrum; those LED lights and achingly beautiful 19-inch Savannah wheels are only available with the Sport Package. We’re a sucker for form over function, so sadly, we’d likely sacrifice our comfort for the sake of looking oh so good.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

In the get-up and go department, the Tiguan is only available with the perky, turbocharged 2.0L from the wicked GTI hatchback. The Tiguan is much portlier than the compact hatch, so naturally those available 200 horses are not as responsive, but the crossover is no slouch. A bit of turbo lag does rear its ugly head when trying to get off the line quickly, but you get over that pretty fast when the full effect kicks in and brings you up to speed in an efficient manner. While the Tiguan is offered with a 6-speed manual in the base trim, the all-wheel drive trim is only available with a Tiptronic 6-speed automatic. For some added fun factor, the GTI hatch will supply paddle shifters when the automatic is chosen, but the Tiguan gives you no such choice. The automatic does offer a manual mode as well as a Sport mode, but alas, not at the same time.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

The Tiguan 4Motion all-wheel drive has fuel economy ratings of 9.8 L/100km in the city, and 7.4 L/100km on the highway. During our week of driving, we averaged a not-so-impressive 10.5 L/100km.

Initially, we were thrown by the steep entry price to the Tiguan, but after experiencing all the technology inside this vehicle, the comfortable, high-quality interior, not-so-comfortable ride, and great new styling including the Sport (appearance) Package, we might have been convinced that this is, indeed, a bargain! There are other manufacturers that might be able to throw together a package that on paper looks like it has all the same features for a much lower price, but there really isn’t anyone save the luxury marques that can come close to presenting the level of quality throughout every part of a vehicle like Volkswagen does.

We like…

  • High quality interior materials and switchgear
  • Sport Package styling additions

We don’t like…

  • Rough ride of sport suspension
  • 19-inch wheels & LED lights only available with Sport Package

Quick Spec Summary
2012 Volkswagen Tiguan Highline
Pepper Grey Metallic with Black Vienna Leather interior
6-speed automatic transmission
2.0L Turbo I4  – 200 hp / 207 lb-ft
Curb Weight – 1,647 / 3,631 lb
64 L tank – 9.8 / 7.4 L/100km (city/hwy)
Recommended Fuel – Premium

Base MSRP – $38,375
Options – $4,200
Freight & PDI - $1,580
Total MSRP – $44,155

Options on Tester

  • Sport Package – $1,900
  • Technology Package – $2,300

Chuck Reimer for Auto Addiction

**Full disclosure: at the time of this writing, this author was on a co-op work term with an automotive manufacturer; however, this press vehicle was driven prior to employment.**