Public relations and communications practitioners create awareness and manage conversations with multiple stakeholders through online, social and traditional mediums. Combining theory with real-world experience, students plan strategic communications, develop persuasive and informative written and visual content, manage media relations, conduct effective research, engage stakeholders through social media, plan events, manage an organization’s brand and reputation, and present themselves ethically and professionally.
Part-time delivery option
In addition to offering Public Relations – Corporate Communications full-time, there is also a part-time delivery format for this program:
- complete the program in two years, plus one field placement or career analysis
- schedule includes two courses per semester, available in the evening
- student registration on a course-by-course basis
- apply if you have previous postsecondary education – such as a degree or diploma – from an accredited university or college
Visit the Public Relations – Corporate Communications part-time program page for details and contact information.
NOTE: Use the major PRCX when applying to the part-time program through OCAS.
Postsecondary diploma or degree.
Postsecondary diploma or degree. A minimum three year postsecondary diploma or degree is recommended.
- PRCC1000 Public Relations Practice
- PRCC1001 Strategic Communications Planning
- PRCC1002 Writing for Public Relations 1
- PRCC1003 Visual and Design Communications
- PRCC1004 Specialized Communications
- PRCC1005 Social and Digital Media
- PRCC1006 Writing for Public Relations 2
- PRCC1007 Media Relations
- PRCC1008 Reputation Management
- PRCC1009 Public Relations Professional and Presentation Skills
- EVNT1001 Event Planning and Programming
- RAPP1001 Survey Design and Analysis