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Business - Marketing (Co-op)

Business - Marketing (Co-op) Ontario College Diploma, Co-op

What is Business - Marketing (Co-op)?

This co-op program introduces students to the various functional aspects of business in general, and marketing more specifically. Graduates are able to apply planning, assessment, analysis, communication, sales, teamwork, research, and design skills to support the marketing activities of an organization. Graduates are also able to participate in the design of an organization's marketing plan and development of a range of marketing strategies, tactics and materials, online and off.

 

 

LEARN THE BUSINESS OF MARKETING AT GEORGIAN COLLEGE 

Does a career in management, sales and research, advertising agencies, marketing firms or account management appeal to you? How about working for banks, finance, trust and insurance companies, computer firms, government ministries and agencies, producers of consumer and industrial products, wholesalers, retailers, non-profit organizations and more . . .

Georgian College can provide you with solid business education options to get your career started.

 

Program Outline 2016-2017

Major:
BMKT
Length:
2 Years
Effective Dates:
2016-2017
Delivery:
4 Semesters, plus 2 work terms
Credential:
Ontario College Diploma, Co-op
Location:
Barrie, Owen Sound
Start:

Fall - Barrie, Owen Sound

Contact:
Lillian Tepera
Email:
Lillian.Tepera@GeorgianCollege.ca
Phone:
705-728-1968 ext. 1485

This co-op program introduces students to the various functional aspects of business in general, and marketing more specifically. Graduates are able to apply planning, assessment, analysis, communication, sales, teamwork, research, and design skills to support the marketing activities of an organization. Graduates are also able to participate in the design of an organization's marketing plan and development of a range of marketing strategies, tactics and materials, online and off.

The graduate has reliably demonstrated the ability to:

  • contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods or services based on an identified target market


  • contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives and cost analysis


  • contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods and services


  • determine strategies for developing new and modified products, concepts, goods and services that respond to evolving market needs


  • analyze the results of marketing activities using criteria related to budgeted sales, costs, profits and other appropriate criteria


  • contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria


  • develop strategies to establish effective working relationships with clients, customers, consumers, coworkers, supervisors and others


  • communicate marketing information persuasively and accurately in oral, written, and graphic formats


  • analyze the viability of marketing products, concepts, goods or services in an international market or markets


  • participate in conducting market research to provide information needed to make marketing decisions


  • develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise


  • participate in the development of a business plan


  • apply the principles of business ethics and corporate social responsibility


  • use professional sales techniques to make a sale


  • adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments


  • employ environmentally sustainable practices within the profession


  • apply basic entrepreneurial strategies to identify and respond to new opportunities.

Co-operative Education is a mandatory component of all Co-op programs at Georgian College; it has been designed as a process by which students integrate their academic education with work experience related to their programs of study. This integration affects much more than simply earning a salary, including the adjustment to the work environment and the development of professionalism. It also reinforces skills and theory learned during academic semesters, develops professional contacts, job knowledge and career path, improves human relations and communication skills, and promotes personal maturity and financial independence.

Students are requested to register, attend and participate in their scheduled co-operative education classes. These classes are scheduled for all first year students and are expected to be completed in order for students to proceed successfully to their first co-op work experiences. To ensure students are eligible to proceed onto any co-op work experience, students should refer to Promotional Status and Eligibility for Co-op as outlined in the College Calendar. Co-op policies and procedures can be located on our website: www.georgiancollege.ca/student-services/co-op-and-career-services/students-tab/

Georgian College follows the Co-operative Education guidelines set out by the Canadian Association for Co-operative Education (CAFCE) and Education at Work Ontario (EWO) by supporting the learning outcomes designed for the program specific graduate profile and curriculum as set out by the Ministry of Training, Colleges and Universities.

Fall Intake - Barrie, Owen Sound

Semester 1 | Semester 2 | Work Term 1 | Semester 3 | Semester 4

---------------------------------------------------------------

Fall | Winter | Summer | Fall | Winter

2016 | 2017 | 2017 | 2017 | 2018

Work Term 2

-----------

Summer

2018

OSSD or equivalent with

- Grade 12 English (C or U)

- any Grade 11* or 12 Mathematics (C, M, or U)

*Minimum of 60% in Grade 11 College or University level Mathematics (MBF3C or MCF3M)

You must meet ONE of the following requirements to be eligible for admission to these programs:

Secondary school applicants:

- OSS Curriculum: OSSD or equivalent with Grade 12 English (C) or (U) (ENG4C, ENG4U); plus any Grade 11* or 12 College level mathematics (MBC3C, MAP4C or MCT4C) or 11* or 12 University level mathematics (MCF3M, MCR3U, MCV4U, MCB4U, MGA4U, MHF4U or MDM4U). (*Minimum of 60% in Grade 11 College or University level mathematics MCB3C, MCF3M or MCR3U)

Non-Secondary school applicants (19 years or older):

- Any credit Communication course and most credit mathematics courses taken at Georgian College

- College preparatory programs including those taken at Georgian College: Business Foundations*

- Equivalent courses in English and mathematics taken through secondary school or Independent Learning Centres (at the general, advanced, college or university level)

- Academic and Career Entrance Certificate (ACE) program with communications and business, apprentice or technical mathematics*

- Mature student testing in English and mathematics that meets the minimum standards for admission (available through most testing services)*

- Ontario High School Equivalency Certificate (GED)

- English, Literature or Communication credit courses and most mathematics credit courses from accredited colleges/universities

Home school applicants:

- Applicants can write the mature student testing in English and mathematics that meets the minimum standards for admission (available through testing services)*

* available from Georgian College. For a complete listing please contact the Office of the Registrar.

17 Mandatory Courses

2 Communications Courses

2 Optional Courses

3 General Education Courses

2 Co-op Work Terms

To graduate from this program, the passing weighted average for promotion through each semester, from year to year, and to graduate is 60%. Additionally, a student must attain a minimum of 50% or a letter grade of P (Pass) or S (Satisfactory) in each course in each semester unless otherwise stated on the course outline.

Mandatory Courses

ACCT1000 Financial Accounting Principles 1
ADVE2005 Pitching the Campaign
BUSI1001 Introduction to Organizational Behaviour
BUSI1002 Consumer Behaviour
COMP1003 Microcomputer Applications
COMP2093 Macintosh and Design Basics
ECON1000 Microeconomics
ENTR1002 Introduction to Entrepreneurship
MATH1002 Mathematics of Finance
MKTG1000 Introduction to Marketing
MKTG1001 Planning the Marketing Strategy
MKTG1003 Personal Selling
MKTG1015 Marketing Communications
MKTG2003 Marketing Research
MKTG2012 Marketing Management
MKTG2032 Marketing on the Web
MKTG2033 Professional Edge
Communications Courses

To be selected at time of registration from the College list, as determined by testing.
Optional Courses

To be selected from College list
General Education Courses

To be selected from College list
Co-op Work Terms

COOP1008 Business Work Term 1
COOP2026 Business Marketing Work Term 2

In order to broaden the program choices, all General, Accounting and Marketing students, whether they are in a two-year or a three-year diploma program, will share a common first semester, with the exception of one course. Students in the General and Accounting streams will take five mandatory courses in the first semester, and will have a choice of which General Education course they wish to take. Marketing students take six mandatory courses. The curriculum for the Marketing first semester is as follows:

Code Course Name

ACCT 1000 Financial Accounting Principles 1

BUSI 1001 Organizational Behaviour

COMM Communications Course

MATH 1002 Mathematics of Finance

MKTG 1000 Introduction to Marketing

COMP2093 Macintosh and Design Basics

View the Business - Marketing (Co-op) articulations on the Credit Transfer Centre page.

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Year:

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Smiling alumna Mandy Foster

Mandy Foster

Receptionist, Georgian Spa

Program:

Business and Business - Marketing

Year:

2000


Georgian College provided me with the fundamental knowledge and skills for success in business and management. I was able to tailor my diploma to my personal interests and career goals. Georgian helped me gain diverse experience and continues to open doors to new opportunities. Read more...

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Program:

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Year:

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For inquiries please contact the appropriate person below.

Contact:
Lillian Tepera
Phone:
705-728-1968 ext. 1485

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